There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
Here's five hand-picked selections from May 11-May 17. Find something else interesting? Feel free to leave it in the comments.
Digital marketers face a suite challenge - CIO.com. A quick and interesting read. Do you use enterprise marketing software similar to what's described here? If so, does it seem unwieldy and loaded with stuff you don't use?
Is your daily social media use higher than average? - Telegraph. This piece has several interesting statistics relevant to any business active on social media, including geographic considerations. Worth a look.
Hints from the pros: Social media done well requires risk - MMM. Linking to this mostly because we agree with the premise. If you want to make a splash with your social media, don't play it safe - go for originality. Some interesting examples in here of what a few major brands did in this regard.
How To Create a Social Media Marketing Plan From the Ground Up - Search Engine Journal. We'll always post articles that are great for people just starting out in digital marketing when we find them. Here's one that gives a pretty simple outline that's easy to follow and removes some of the intimidation factor.
Finding social media metrics that CMOs understand - Business Review USA. Nice video here with good insight on social metrics. A good reminder that many of the metrics thrown around to show the success of a social account or campaign are bunk. The ones that matter tie more closely to real business value, and can be compared to other marketing mediums.