Instagram has more than 2 billion monthly active users. It has become an essential platform for content creators and brands. The visual-centric social network offers tremendous opportunities to engage with audiences and showcase user-generated content through hashtags.
A great way to take advantage of Instagram’s popularity and increase the interaction on your own website is by adding an Instagram hashtag feed. It allows you to display a curated collection of Instagram posts tagged with specific hashtags, including user-generated content. Having your feed displayed keeps your website fresh and engaging for visitors and adds social proof.
In this comprehensive guide, we’ll teach you all you need to know about embedding Instagram hashtag feeds on your site. We’ll cover what hashtag feeds are and how to create your own feed with Juicer. We’ve got step-by-step directions, best practices, and engagement-boosting tips to help you get started.
What is an Instagram Hashtag Feed?
An Instagram hashtag feed is a collection of Instagram posts that all have the same hashtag. Unlike regular Instagram account feeds that display posts from one account, hashtag feeds collect posts from different users who used that specific hashtag.
When you embed an Instagram hashtag feed on your site, it creates a live feed that will refresh automatically if new content is posted using that hashtag. It enables you to showcase different Instagram posts associated with your brand, products, campaigns, or events without having to update your site manually.
For example, if you are running a campaign with the hashtag #YourBrandStory, you can display a feed featuring all the public posts that contain this hashtag. This will keep users interested and simultaneously give you a page on your site with new content at all times.
When you embed Instagram hashtag feed on websites you get multiple benefits. You get to:
- Display user-generated content
- Promote brand awareness
- Showcase event highlights
- Run contests and campaigns
- Create social proof through authentic customer content
Unlike a regular Instagram feed that limits you to your own content, hashtag widget harnesses the power of your community. It basically turns your customers and followers into content creators for your brand.
Benefits of Embedding Instagram Hashtag Feeds on Your Website
Incorporating an Instagram hashtag feed on your site has a number of advantages that can transform your online visibility and marketing efforts. The following are the reasons you need to integrate this engaging feature:
Enhanced User Engagement and Experience
Instagram hashtag feeds bring entertainment to your website and encourage viewers to scroll for more. Fresh and original images grab attention and hold users on the website. Websites with social media feeds experience an increase in time spent.
Visitors who look at Instagram feeds on websites often see more pages per visit and are less likely to bounce than visitors on non-interactive websites. The increased interaction is linked to a greater chance of completing a sale.
Authentic Social Proof Through Instagram Content
Nothing convinces prospects more than seeing real people using your services or products. Hashtag feeds show real user experiences, making concrete social proof, which leads to establishing credibility and trust. User-generated content tends to be more engaging in comparison to professional ad content.
A 2024 study published on ResearchGate found that 86% of consumers trust user-generated content, particularly on platforms like Instagram and YouTube. Additionally, research shows that 79% of people are more comfortable with brands that share UGC. Your Instagram hashtag feed converts casual browsers into assured purchasers by showcasing authentic customer experiences.
Increased Brand Awareness and Reach
When users post using your branded hashtag, it shows up on your feed and introduces your brand to their followers, who may not have found your brand otherwise. Every user-generated content shared with your hashtag can reach about 350 other users. This is a multiplier effect on your brand awareness without any extra cost of advertisement.
Fresh and Dynamic Content
Keep your website updated automatically without constant manual effort. As users continue posting with your hashtag, your website remains current with minimal maintenance required from your team. You can display your content without having to manually post on your website.
Websites that refresh content regularly see more return visitors and longer average session durations, as visitors discover new content each time they return.
Better SEO Results
New content alerts search engines that your site is active, which can enhance your search rankings. Engaging content also keeps visitors on your site longer and reduces bounce rates, both of which are positive for SEO performance.
Google’s algorithms prefer sites with fresh and frequently updated content. Automatically updating Instagram feeds can increase your content freshness score, which can enhance your search rankings for valuable keywords.
User-Generated Content Collection
Hashtag feeds are simple to utilize in order to collect and show user-generated content, which can be used for a number of marketing applications. This type of content creation is not just low-cost but also very authentic.
Brands that utilize UGC on Instagram hashtag feeds have seen a 50% reduction in content creation cost and a 6.9x rise in engagement rates over brand-created content.
Low-Cost Marketing
It is cheaper to use content created by users through hashtag feeds than to produce all content ourselves. It minimizes production costs and ensures a steady stream of new, engaging content.
With these benefits, businesses of any size can build more compelling websites that turn visitors into customers through social proof and genuine content.
How to Embed Instagram Hashtag Feeds with Juicer
It’s easy to embed an Instagram hashtag feed on your website using Juicer, one of the top social media tools. Using these simple steps, create and embed an engaging Instagram hashtag feed on your website:
Step 1: Create a Juicer Account
To get started, sign up for a free Juicer account at juicer.io. The sign-up process is quick and just asks for basic information. Juicer has a free plan that includes the main features, so it is suitable for businesses both large and small.
Step 2: Connect Your Instagram Business Account
Once you’ve created your account, you’ll need to link Juicer to your Instagram business account:
- From your Juicer dashboard, click on “Add Social Media Sources”
- Select “Instagram” from the list of available platforms
- Choose “Hashtag” as your feed type
- Follow the authentication prompts to connect your Instagram business account
- Grant the necessary permissions for Juicer to access your Instagram data
Remember that Instagram’s API also needs a business account to connect, even when you’re creating hashtag feeds that pull in content from other users.
Step 3: Create Your Instagram Hashtag Feed
After linking your Instagram account, you can convert your hashtag feed into:
- Enter the hashtags you want to show (without the # symbol).
- If using multiple hashtags, separate them with commas
- Set your desired content filters and moderation options
- Click “Create Feed” to generate your Instagram hashtag feed
Juicer will start collecting posts from the hashtags you chose immediately. The first collection usually takes a few minutes, depending on the popularity of your hashtags.
Step 4: Customize Your Feed
One of Juicer’s standout features is its extensive customization options. Make your feed look like it’s part of your website:
- Go to the “Design” tab of your feed settings
- Choose from multiple layout options (grid, slider, carousel, etc.)
- Adjust colors, fonts, and spacing to match your brand identity
- Set display preferences for post elements (captions, likes, comments, etc.)
- Configure responsive design settings for optimal display on all devices
Juicer enables you to choose a simple grid or a unique carousel. It can be customized to get the look and feel you want.
Step 5: Generate and Embed the Code
After customizing your feed, you’re ready to embed it on your website:
- Click the “Embed” button in your feed dashboard
- Select your website platform from the dropdown menu
- Copy the generated embed code
- Paste the code on your website where you want the feed to show up.
Juicer offers platform-specific guides for major site builders such as WordPress, Shopify, Wix, and Squarespace, so implementing is easy, no matter how technical you are. Once you add it, your Instagram hashtag feed will be displayed on your site and will automatically update when new posts with your hashtag are made. The free version of Juicer updates your feed every 24 hours, but premium versions update more often.
Customization and Moderation Options
Creating an engaging Instagram hashtag feed goes beyond basic embedding. Juicer offers robust customization options and moderation features to ensure your feed perfectly represents your brand and displays only the most relevant content.
Layout and Display Options
Juicer provides several layout options to showcase your Instagram content effectively:
- Grid Layout: A clean, Pinterest-style grid that showcases multiple posts simultaneously
- Slider Layout: A horizontal scrolling feed that’s perfect for limited space
- Carousel: An interactive rotating display that draws attention
- List View: A vertical feed that works well for chronological content
Each layout can be further customized with adjustable columns, spacing, and post sizing to fit seamlessly into your website design.
Styling and Design Choices
Make your feed truly your own with Juicer’s extensive styling options:
- Custom color schemes to match your brand identity
- Font selection and text formatting
- Postcard styles and border options
- Hover effects and animations
- Custom CSS for advanced styling needs
These design elements ensure your Instagram hashtag feed feels like an integrated part of your website rather than a third-party widget.
Content Moderation Features
Maintain complete control over the content displayed on your website with Juicer’s powerful moderation tools:
- Pre-moderation: Review and approve posts before they appear on your feed
- Keyword filtering: Automatically filter out posts containing specific words or phrases
- User filtering: Block or whitelist specific Instagram profiles
- Manual post removal: Instantly remove any unsuitable content with one click
- Profanity filter: Automatically hide posts containing inappropriate language
These moderation tools ensure that only quality, brand-appropriate content gets published on your website, maintaining your brand image while spotlighting authentic user-generated content.
Auto-Update Settings
Keep your feed fresh with customizable update frequencies:
- Free plan: Updates every 24 hours
- Starter and Lite plan: Updates every hour
- Pro plan: Updates every 10 minutes
Custom update schedules can also be configured to align with your content strategy or campaign timelines.
Analytics Capabilities
Gain valuable insights about your Instagram hashtag feed performance with Juicer’s analytics:
- Track engagement metrics for your feed
- Identify your most engaging posts and contributors
- Monitor hashtag growth and popularity
- Measure referral traffic from your embedded feed
These analytics help you refine your hashtag strategy and maximize the impact of your embedded feed.
Embedding Instagram Feeds on Different Platforms
Juicer makes it easy to embed your Instagram hashtag feed on virtually any website platform. Here’s a comprehensive guide for implementing your feed on the most popular website builders:
Instagram Hashtag Feed on WordPress Website
WordPress hosts more than 40% of all websites, so it’s the most common system for adding social feeds. It’s easy to add your Juicer Instagram hashtag feed to WordPress:
- Log in to your WordPress dashboard
- Go to the page or post where you want to show your feed
- If using the Block Editor (Gutenberg), add a new “Custom HTML” block
- Paste your Juicer embed code into the HTML block
- Update or publish your page to see the changes
For WordPress sites, Juicer also offers a dedicated WordPress plugin that makes the process easier. It enables you to manage your feed right from your WordPress dashboard.
Instagram Hashtag Feed on Shopify Store Website
For Shopify online stores, an Instagram hashtag feed can really drive product interest and sales by showing social proof:
- Go to “Online Store” > “Themes” from your Shopify admin panel
- Click “Actions” > “Edit code” on your current theme
- Find the section where you want to add your feed (often in theme.liquid or a specific section file)
- Paste your Juicer embed code
- Save the changes and preview your store
You can also use Shopify’s “Custom HTML” section in the theme editor to add your feed without directly editing code.
Instagram Hashtag Feed on Wix
Wix users can easily add an Instagram hashtag feed through the intuitive Wix Editor:
- In the Wix Editor, click the “+” button to add an element
- Select “Embed” > “Embed HTML”
- Paste your Juicer embed code into the HTML box
- Adjust the size and position of the embedded element
- Publish your site to make the changes live
Instagram Hashtag Feed on Squarespace
Squarespace’s clean designs pair perfectly with Instagram hashtag feeds:
- While editing your Squarespace site, add a new “Code” block
- Paste your Juicer embed code into the code block
- Save your changes and apply them to your site
- Preview your site to ensure proper display
Instagram Hashtag Feed on HTML Websites
For custom HTML websites, simply paste the Juicer embed code directly into your HTML where you want the feed to appear:
<div class="my-instagram-feed">
<!-- Juicer Embed Code -->
<script src="https://assets.juicer.io/embed.js" type="text/javascript"></script>
<link href="https://assets.juicer.io/embed.css" media="all" rel="stylesheet" type="text/css" />
<ul class="juicer-feed" data-feed-id="your-feed-id">
<h1 class="referral"><a href="https://www.juicer.io">Powered by Juicer.io</a></h1>
</ul>
<!-- End Juicer Embed Code -->
</div>
Remember to replace “your-feed-id” with your actual Juicer feed ID for proper implementation.
Maximizing Website Visitor Engagement with Instagram Feed Widget
While implementing an Instagram hashtag feed is technically straightforward, optimizing it for maximum visitor engagement requires strategic thinking. Here are proven techniques to transform passive website visitors into engaged participants:
Strategic Feed Placement for Maximum Impact
The location of your Instagram hashtag feed widget significantly impacts its effectiveness:
- Homepage placement: Embedding your feed “above the fold” on your homepage can significantly increase visitor engagement, as visitors see dynamic content immediately upon arrival
- Product pages: Placing an Instagram hashtag feed widget near purchase buttons increases conversion rates
- Landing pages: Adding social proof through Instagram feeds on landing pages can boost conversion rates by up to 29%
Test different placements using heat mapping tools to identify where visitors engage most with your feed.
Interactive Elements to Boost Engagement
Transform your Instagram feed from passive viewing to active participation:
- Clickable posts: Enable click-through functionality so visitors can explore original posts
- Shoppable tags: Connect Instagram posts to product pages. This makes shopping easier and can increase sales
- Call-to-action overlays: Use prompts like “Shop This Look” or “Learn More” to encourage people to take specific actions
Leveraging Feed Analytics for Optimization
Use data to continually refine your engagement strategy:
- Track which posts generate the most clicks and interactions
- Identify patterns in content that drive website conversions
- A/B test different feed layouts and placements to determine optimal configurations
- Monitor referral traffic from your feed to understand its contribution to overall site performance
Creating a Virtuous Cycle of Engagement
The most successful Instagram hashtag feeds create a self-reinforcing cycle of participation:
- Visitors see engaging user-generated content on your website
- They feel inspired to create and share their own content with your hashtag
- Their content appears on your feed, encouraging others to participate
- Your hashtag gains momentum, creating a continuous stream of fresh content
Within the first three months of embedding an Instagram hashtag feed, brands that successfully implement this strategy notice that users start to generate content about their brand more often.
Best Practices for Instagram Hashtag Feeds
To maximize the effectiveness of your embedded Instagram hashtag feed and drive real business results, follow these proven best practices:
Top Instagram Hashtag Feed Best Practices
Here are the key strategies to improve how your Instagram hashtags perform:
- Use Mobile-Friendly Designs: Since most Instagram users access the platform through mobile devices, ensure that your embedded feed is responsive. Juicer designs resize automatically according to different screen sizes, providing optimum viewing experiences across all devices.
- Include Clear Calls-to-Action: Guide visitors on how to interact with your feed by inserting easy-to-read text prompts such as “Share your photos with #YourBrand for a chance to be featured!” or “Tap any image to shop the look.” Easy-to-understand CTAs significantly increase engagement and conversion rates.
- Curate Quality Content: Automation is wonderful, but maintaining content quality requires moderation. Take advantage of Juicer’s pre-moderation feature to show only the finest content on your website and maintain a solid and consistent brand experience.
- Choose Strategic Hashtags: Choose hashtags that will receive a steady stream of relevant posts. Mix your company-specific hashtags with those for specific campaigns and community-building hashtags for optimum effect.
- Keep Content Fresh: Make sure your content updates often enough to keep visitors interested. While Juicer’s free plan updates daily, consider upgrading to a paid plan for more frequent refreshes if your hashtag generates significant content.
- Combine Multiple Hashtags: Create more diverse and robust feeds by pulling content from several related hashtags. This approach guarantees a steady content stream even when personal hashtag activity varies.
- Showcase User Testimonials: Show content where users talk about how great your products or services are. This creates strong social proof that helps people decide to buy. Juicer’s tools let you show these important endorsements clearly.
- Measure and Optimize Performance: Track key metrics like feed engagement rate, click-through rate to Instagram, and conversion impact.
- Create Feed-Specific Landing Pages: Develop dedicated pages that reflect your Instagram feed along with similar products or services.
- Renew Your Strategy Periodically: Trends on Instagram move quickly. Refresh your hashtag strategy quarterly so that it is on track and working.
Using these best practices, you will have an engaged and lively Instagram hashtag stream. This stream will add to the aesthetics of your site and work towards real business results.
Conclusion
Embedding an Instagram hashtag feed on your website is a powerful way to enhance user engagement, showing real social proof, and keeping website content new and dynamic. With Juicer’s easy-to-use solution, you can set up a tailored, strongly designed Instagram hashtag feed in minutes, irrespective of your technical skills.
The benefits go beyond looks—Instagram hashtag feeds help businesses by getting people to spend more time on the website, increasing conversion rates, and improving how people feel about the brand. By using the step-by-step tutorial and best practices outlined in this article, you can easily add an Instagram hashtag feed to your website that turns visitors into customers and brand ambassadors.
Ready to revamp your site with engaging Instagram content? Sign up for a free Juicer account today and build your own Instagram hashtag feed in minutes. See how easy it is to incorporate social proof and new content on your site with Juicer’s easy-to-use platform.
