Category
Event marketing
Event displays need to work under conditions completely different from web design: longer viewing distances, challenging lighting, and audiences who
You’re using social media walls wrong at live events – here’s how to fix it Event teams have been sold
Back in 2011, Coca-Cola launched its now-iconic “Share-a-Coke” campaign. The concept was brilliantly simple: swap out the classic Coca-Cola logo
Setting up a social wall from scratch can be daunting, especially if you’re doing it for the first time. You’re
In 2022, the average wedding in the U.S. cost $30,000. That’s a lot of money for an event that’s only
Ask a marketer why they’re hosting an event. The answer you’ll likely get is, “we want to acquire new customers.”
Never let a glowing review, recap, or repost of social media content related to your brand go to waste again.
Step one: get the ring. Step two, pick a date and venue. Step three: pick your wedding hashtag. That’s how
Guest Post from Andrew Berry, head of marketing and customer success for Donately As fundraisers, we’re always looking for ways to
For businesses, holding and publicizing events is an essential strategy for reaching and interacting with target audiences, which in turn boosts brand recognition and attendance at future events, which in turn increases the likelihood of a company’s success. Conferences, seminars, and even informal get-togethers at a local pub can all fall into this category. Event marketing strives to make an impactful and meaningful impression on attendees so as to generate tangible business outcomes.
The chance to build deeper, more meaningful relationships with customers is a major upside of event marketing. In-person events allow companies to connect with their target demographic, learn more about their wants and needs, and ultimately increase sales. A business’ ability to reach new customers and build brand awareness can be greatly enhanced by holding events.
However, it can be difficult and time-consuming to plan and carry out a successful event. Planning, coordination, and execution are essential, as is familiarity with the intended audience and their requirements. Because of the time and money that goes into event marketing, it’s crucial to establish concrete objectives and track results. To make the most of your budget and time, plan your event marketing campaigns with the advice and examples provided in this section of the blog.
