There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
Here's five hand-picked selections from the week of August 9. Find something else interesting? Feel free to leave it in the comments.
Instagram Marketing Gains Powerful Advertising Platform - Content Standard. Good summary of how Instagram is allowing brands to market their content in new ways.
A Strategic Guide to Social Media for Nonprofits - Sprout Social. Clear, thoroughly researched and useful. Recommended not just for nonprofits, but any brand.
How 'Straight Outta Compton' Viral Marketing Became a Sensation - The Hollywood Reporter. Provides a look at how one of the more successful recent social media campaigns came together. Good lessons for any brand looking at promoting a particular product in a fun way that engages people across platforms.
Why Tinder’s insane Twitter rant was a stroke of PR brilliance - Marketing Interactive. How Tinder spotted an opportunity to turn bad PR into great PR - just don't think going on your own Twitter rant will always be wise!
What we learned from marketing to 2 million teenagers - The Next Web. Very in-depth look at the process of developing a marketing plan that targets a specific group of people. Worth a read.