There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
With our absence last week, here’s five hand-picked selections from April 27-May 3. Find something else interesting? Feel free to leave it in the comments.
Your social media cheat sheet for perfectly sized images – Mashable. This piece had a ridiculous number of shares. And for good reason: This is great information for any social media marketer to tuck away for reference. Do yourself a favor and bookmark it.
My Social Media Toolbelt: 5 Must Have Apps – Social Media Today. The title makes this sound like something you’ve seen 100 times. But what we like is how William Harris explains why he uses each app and how they’re useful. Another excellent starting point for someone in social media marketing.
Is Social Advertising Subverting Social Media Marketing? – Business2Community. Paid social media advertising now accounts for 11% of spending on digital advertising, globally. This is a quick look at how it happened and what it might mean for you.
How Social Media Sites Compare as Advertising Platforms – Financial Times. Speaking of social advertising … if you’re considering promoting your posts or product this way, here’s a nice rundown of the pros and cons for each platform. Also includes some nice statistics.
The Bot Bubble: How Click Farms Have Inflated Social Media Currency – The New Republic. Very long, but essential reading for any brand with a social media presence. Fascinating and sobering look at how click farms work.