If you’re planning an event, whether it’s a wedding or a corporate trade show, having a social feed at the event can offer many benefits.
For those of you that aren’t familiar with social media feeds, they’re an auto generated social wall that aggregates social content from all your social channels into one display. These live social feeds can be an asset to any live event in more ways than one from acting as a free photographer to helping with engaging guests.
One of the easiest ways to collect photos, videos and text posts at a live event from social media is by using a very unique hashtag for the event and informing guests to share their posts on any social channel using that event hashtag. This will allow the social wall to aggregate all of those posts in one place during the event.
We put together this list of five of the best advantages of using social media feeds during live events to show you the many ways you can benefit from this useful tool:
Sometimes attendees can feel a bit detached from some events, since the focus is usually on one or two people. Not that they don’t enjoy celebrating the guest or guests of honor!
Adding in a live social media feed to these events lets the guests contribute to the ambiance of the whole event and feel like they’re part of the celebration. They can submit their selfie with the bride and groom, share an old photo of themselves and the birthday girl or submit a fun picture of themselves interacting with your brand’s photo booth at a trade show event.
Not only can social media feeds act as a free photographer at an event but this free photographer is like having a photographer that can be in multiple places at once.
You’re able to collect and display pictures and videos from all over your event that one photographer couldn’t possibly manage to capture. You also get these pictures and videos from multiple perspectives. These submissions to the live social media feed from your fleet of photographers are sometimes throw backs of old photos. Other times they are planned additions from past company events to showcase your company culture.
Social media is forever and when you have lots of photos, videos and posts with the same unique hashtag, it makes it easy to save all of these memories in one place. You can easily filter the posts, save ones that you like or want to frame and organize them by type or social channel. No need to store hundreds of photos and videos in your phone when you can pull them up on your social wall easily. That way the event can live on forever.
Sometimes there are those who can’t make it to the event, it could be the company’s CEO or your best friend that moved across the country. Whatever the case may be, having a social media feed at your event will allow them to feel included, even from a distance. They can see all of the great photos of the event and can even contribute to the social wall!
There’s no need to sacrifice your branding or your perfect event color scheme to include a live social media feed at your event.
Live social feeds are customizable to fit your event’s needs. You can change the color, design, format of how posts are displayed, prevent duplicate posts and even filter the kind of content displayed. You can intercept spam from showing up by limiting posts to specific words or using the profanity filter. You can choose certain social networks that you want to display in your social wall. You can even sort them by most recent, most popular, a mix of the two or completely random!
We hope that you’re able to take advantage of these key features of using social media feeds during your next event. We would love to hear from you so let us know how you use your social media feed during a live event!