93% of consumers read online reviews before making a purchase. That number alone explains why knowing how to display testimonials on your website is critical for conversions. Yet most businesses struggle with the same two challenges: collecting quality testimonials and displaying them effectively.
If you already embed a social media feed on your website, there’s a solution: publish your best customer reviews right alongside your social content.
With a social media aggregator like Juicer, you can display user-generated content on your website without any coding – no developer needed and no extra widget.
How to display testimonials on your website using Juicer
Juicer’s Custom Posts lets you publish testimonials directly into your feed.
Here’s how it works, step by step:
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Log in to your Juicer dashboard
Go to your Juicer dashboard and navigate to the feed where you want to add testimonials. If you’re not a user, sign up for free. -
Click “Create Custom Post”
You’ll find this button in the bottom bar of your feed management panel. It opens a simple creation form. -
Format the testimonial
In the message field, paste the customer’s quote. Use the author name field to add their name, title, and company. If you have a photo of the customer or their company logo, upload it as the post image. -
Publish
Click publish and your testimonial appears in your feed immediately. It blends in naturally with your social media posts. -
Repeat and rotate
Add multiple testimonials over time. They’ll mix into your feed alongside your social content, creating a wall of authentic social proof.
Formatting tip
Wrap the customer’s words in quotation marks to make it immediately clear it’s a testimonial. Start with their strongest statement. Keep it under 300 characters for maximum readability in the feed. Use the remaining characters for context if needed.
How to collect customer reviews that convert
The biggest mistake businesses make is waiting for testimonials to arrive on their own. Great testimonials are actively collected. Here’s how to build a repeatable process.
1. Ask at the right moment
Timing is everything. The best moments to request a testimonial are:
- After a positive support interaction – the customer is grateful and engaged
- After hitting a milestone – they just completed onboarding, reached a usage goal, or renewed their subscription
- After they refer someone – if they’re recommending you, they’re ready to articulate why
- After a compliment – when a customer praises you in chat, email, or social media, ask if you can use their words
Pro tip
Set up automated triggers in your CRM or support tool. When a customer gives a high NPS score or resolves a ticket with positive feedback, send a follow-up asking for a testimonial within 24 hours while the experience is fresh.
2. Make it easy
Most customers are willing to leave a testimonial but won’t if it requires effort. Lower the barrier:
- Provide a short form (3-4 fields max: name, company, quote, optional photo)
- Offer to write a draft based on their feedback and let them approve it
- Accept voice memos or short video clips and transcribe them yourself
- Let them respond directly to an email rather than clicking through to a form
3. Use specific prompts
Generic requests produce generic responses. Instead of “Can you leave us a review?”, try specific prompts that guide meaningful answers:
- “What specific problem were you trying to solve when you found us?”
- “What surprised you most about using our product?”
- “What would you tell a friend who was considering our product?”
- “Can you share any numbers or results you’ve seen since using us?”
“We switched from manually updating our website with social content to using Juicer. What surprised me was how quickly we could add our own testimonials right alongside our Instagram posts. It took five minutes, and our bounce rate dropped 15% that same week.”
– Notice how this testimonial is specific, measurable, and tells a story. That’s what good prompts produce.
4. Leverage existing platforms
You don’t always need to ask directly. Some of your best testimonials already exist:
- Google Business reviews – customers write detailed reviews here
- G2 or Capterra reviews – especially useful for B2B SaaS
- Social media mentions – positive tweets, LinkedIn comments, Instagram stories
- Support tickets – sometimes the best praise comes at the end of a resolved issue
- Email replies – “This is exactly what I needed!” responses are testimonials waiting to happen
Always ask permission before republishing someone’s words on your website, even if they posted publicly.
5. Incentivize authentically
There’s a right way and a wrong way to incentivize testimonials. Avoid paying cash for reviews – it undermines trust and can violate platform policies. Instead:
- Offer early access to new features
- Give them a shoutout on your social channels
- Feature them in a case study or customer spotlight
- Donate to a charity of their choice
Best Practices for Testimonial Display
Collecting and publishing testimonials is step one. Making them persuasive is step two. Follow these best practices:
Include the customer’s real identity
A testimonial from “Sarah M., Marketing Director at Acme Corp” is far more credible than one from “S.M.” or “Anonymous.” Always include their name, role, and company (with permission). If they allow a photo, even better – faces build trust.
Keep testimonials specific and results-oriented
“Great product!” means nothing. “Our social media engagement increased 40% in the first month” means everything. Prioritize testimonials that include specific outcomes, metrics, or before-and-after comparisons.
Match testimonials to your audience’s concerns
If your visitors are small businesses worried about cost, feature a testimonial about ROI. If they’re enterprises worried about scale, feature one about handling high traffic. Place the right proof in front of the right doubt.
Refresh regularly
Stale testimonials lose their power. A quote from 2022 on a 2026 website signals neglect, not trust. Add new testimonials monthly and archive older ones. Custom Posts makes this trivial – publish a new one whenever you receive a good review.
Mix testimonials with social content
Don’t create a feed that’s 100% testimonials. The power of Custom Posts is that testimonials appear alongside genuine social media activity. A mix of Instagram photos, tweets, LinkedIn posts, and customer quotes creates an authentic, dynamic wall of social proof.
Frequently Asked Questions
Customer testimonials build trust faster than marketing copy by offering authentic, third-party validation. They significantly boost conversion rates, reduce buyer hesitation by addressing real objections, and strengthen credibility. Integrated alongside social content, testimonials reinforce trust at key engagement moments and help new audiences feel confident choosing your brand.
Use a social media aggregator like Juicer that includes a Custom Posts feature. You create testimonial posts through a simple dashboard form – write the quote, set the customer’s name, upload an optional photo – and the testimonial appears in your embedded social feed widget. No HTML or CSS required.
Install the Juicer embed code on your Shopify product page or WordPress site, connect your social accounts, then use Custom Posts to add customer reviews directly into your feed. The reviews display automatically alongside your social media content without needing a separate reviews plugin.
