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How do RSS Feeds Work? What They Are, and Why You Want One For Your Website

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Getting people to visit your website is one thing, getting them to stay and interact with it is another. Once they’re there, you need to make sure they stick around and read your blog posts, engage with your content, and buy your product or service. One of the best ways to do this is by using RSS feeds on your website.

In this post, we will discuss the basics of RSS feeds, including how they work and how they benefit your website. We will also show you how to embed RSS feeds into WordPress and Outlook so that you can start seeing better results from your website traffic.

What Is an RSS Feed, and How Do They Work?

RSS feeds, or Really Simple Syndication feeds, are a way for website owners to share their content with others. RSS feeds allow you to syndicate your content so that people can subscribe to it and receive updates when you make changes. A bit similar to dynamic social feeds.

The format of RSS feeds is of standardized XML which allows the frequent updating of content. Therefore RSS feeds are popular amongst news and blog sites since they will alert their subscribers when they make a new post.

An RSS feed also contains metadata, which is information about the content itself such as the publishing date and author. This information is vital for a website owner, because it helps you to track the age, authorship, and even engagement, so you can maintain the relevancy of your posts.

Last, not only does it allow visitors to subscribe to your blog, but it also helps you to automatically syndicate your content. As an automating tool, RSS feeds can help you put your content in front of more people with much lower marketing costs.

Having your personal syndication feed not only looks favorable to your website visitors but also helps you in the search engine rankings as it shows that you are an authority in your niche.

image of how do rss feeds work on a web page

How To Find the RSS Feed to Any URL

Now that you understand how RSS feeds work, it’s time to understand how you can find them for any website.


Adding /feed/ to the end of your website’s URL will give you its RSS feed. This feed can be embedded into WordPress, Outlook, or any other site that supports RSS feeds.

For example, if your website’s URL is http://www.example.com, then the RSS feed for that website would be http://www.example.com/feed/.

You can also find RSS feeds for individual blog posts by adding /feed/ to the end of the post’s URL. For example, if the post’s URL is http://www.example.com/blog/post-title/, then the RSS feed for that post would be http://www.example.com/blog/post-title/feed/.

The RSS Logo

If you’re looking for an RSS feed but can’t seem to find it, then you can look for the orange RSS logo. This logo is usually found on websites that support RSS feeds and will allow you to check out or even subscribe to their content.

Find the RSS Feed URL Through the Page Source

If you’re having trouble on how to find an RSS feed URL using the above methods, you can opt to find it through the page source. You can do this with the following steps:

  1. Right-click on the page and select “View Page Source.” This will open up the code for that particular page.
  2. Once the code is open, press CTRL+F (Windows) or Command+F (Mac) to open the find function.
  3. In the find function, type in “RSS” (without the quotes) and hit enter. This brings you to the RSS feed for that website after href=.

What an RSS Aggregator Is, and What It Does

RSS feeds are useful for you as a website owner, but they also help your website visitors.

An RSS aggregator is a program or application that collects all of the RSS feeds from different websites and puts them into one place. This allows people to quickly and easily subscribe to your content without having to go to different websites or pages.

An RSS aggregator is a handy tool for anyone who wants to keep up with their favorite websites but doesn’t have time to check them all manually. That’s where an RSS aggregator with an auto-check function comes in.

These aggregators will automatically check the websites that you’ve subscribed to for new content and will then send that information to you. This way, you never have to worry about missing a new post again.

Also, it keeps track of the content that the reader has already read, so they can know what hasn’t been seen.

There are many different RSS aggregators available, both online and offline.

Some of the more popular online RSS aggregators are:

Offline RSS aggregators include Reeder for Mac and NewsRob for iOS.

Are RSS Readers Legal?

Copyright law does provide some guidelines regarding how to use RSS feeds.

An RSS feed can be used for personal or non-commercial use as long as the content isn’t changed.

However, if you want to use an RSS feed for commercial purposes, you need to get permission from the owner of the content.

This means that you can’t just take an RSS feed from a website and use it on your site without permission.

book on laws that can be helpful to understand the legality and rss feed basics

The key to fair use of an author’s written content is Substantial Reproduction. This means that you can’t copy and paste the entire article into your website. Instead, you need to use a small portion of the article and then link back to the source. To bring them from the source back to your own website, use shortened links embedded with a customizable call-to-action button. This is a great way to organize link management, give credit to the author, and also help RSS readers find the source if they want to read more. Also, it helps you stay out of legal troubles and add to your credibility.

How To Set Up Your Own RSS Aggregator

Now that you know the basics of RSS feeds and aggregators, it’s time to dive into how to set one up for your own RSS Aggregator.

Aggregators collect and scan data from the most recent RSS feeds from the web. They offer an effortless way to follow updates from a variety of sources, both personal and professional, in one place. RSS aggregators can be found as desktop applications, mobile apps, or extensions.

Auto-check features ensure that you or your visitors never miss an update, while some aggregators also offer offline reading capabilities. Most aggregators are free, though some offer premium features for a fee.

  1. Choose an RSS aggregator that is best for you. You can choose from a downloadable program such as Feedly, or use an online aggregator such as Inoreader.
  2. Create an account within your chosen RSS aggregator.
  3. Add the desired websites into the aggregator. For desktop and mobile apps, this is usually done by copying and pasting the website’s RSS feed URL into the aggregator.
  4. For extensions, look for the RSS icon or button on the website and click it to automatically add that website’s RSS feed.
  5. The final step is to customize your settings to get the most from your aggregator.
  6. Once you have set up your RSS aggregator, you can start enjoying the latest news and updates from all of your favorite websites in one place!

How To Add RSS Feeds to WordPress

Adding RSS feeds to WordPress is a very simple process. Here’s a step-by-step guide on how to do it:

  1. After logging into your WordPress site, go to the “Appearance” section and click on the “Widgets”.
  2. From there, you will want to add a new widget or edit an existing one.
  3. In the text widget, paste your RSS feed’s URL. edit its title and the description, then click on “Save”.
  4. And that’s it! Your embeddable RSS feed is now added to your WordPress site.

Another way that you can add social media to wordpress is through an RSS feed plugin.

How To Add an RSS Feed to Outlook

Adding RSS feeds to Outlook is a little more complicated than adding them to WordPress, but it’s still fairly straightforward:

  1. Open Outlook and click on the “File” tab.
  2. From there, select the “Account Settings” button.
  3. In the “Account Settings” window, click on the “RSS Feeds” tab
  4. Click “New”, then enter the RSS feed’s URL and a name for it.
  5. You can also change the downloads folder and the delivery location.
  6. Click “OK” and then click on the “Close” button.
  7. Your RSS feed is now embedded in your Outlook account!

4 Ways You Can Use an RSS Feed

Now that you have added your embeddable RSS feeds to your websites, now let’s look at the different ways you and your visitors can take advantage of RSS feeds.

Keep Track of New Blog Posts, YouTube Uploads, Podcasts, and More

One of the best ways to use an RSS feed is to keep track of new content that has been published. Whether you publish engaging YouTube videos or informative blog posts, your subscribers and followers can stay in tune with the valuable content that you offer.

Plus, with most RSS feed aggregators, there are auto-check functions that notify you when there are new updates available in your feeds. This way, you can stay up-to-date on all of your favorite content without having to manually check every website.

Follow Important Social Media Accounts

Another great way to use RSS feeds is to follow important social media accounts, helping you stay up-to-date on breaking news, industry updates, or new product releases.

You can add your favorite social media feeds to your aggregator and get notifications whenever they post anything new. To make this even easier, you can add your RSS feeds to Juicer through its many social media integrations.

Follow Discussions on Web Pages and Forums

Web pages and forums are places where anyone can join to add to the conversation. To start, you first have to follow or subscribe to these RSS feeds so can share your valuable input.

Taking this approach can help you keep abreast of the latest news, trends, and debates in your industry. You can add web pages and forums to your aggregator and get notifications whenever a new discussion is started.

Stay Current With Local and International News When They Break a Story

RSS feeds can also be used to stay current with local and international news when they break a story. This can help you get the latest information on major events as they happen. When you add news websites to your aggregator, you can get notifications whenever they publish new articles.

4 people taking a selfie shows their connectivity which can be reflected on what to do with rss feeds

Stay Connected to Your Readers and Network

RSS aggregators can be extremely useful tools for keeping abreast of all of your favorite content. In addition to tracking new blog posts, videos, and podcasts, RSS aggregators can also be used to follow important social media feeds. This can help you stay up-to-date on breaking news, industry updates, or new product releases.

At Juicer, we understand the importance of staying connected to your followers or subscribers and also your content network. That’s why we provide our users with the ability to aggregate RSS feeds from their favorite websites and social media accounts.

With Juicer, you can easily embed RSS feeds into your WordPress site or Outlook account. Plus, we also provide our users with powerful analytics and insights that help them better understand their audience.

Sign up for free and start putting your website on the front page of the internet!

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