How can you sift through the noise and get to the stuff that matters? Simple – with news aggregator websites or apps. When asked for their secrets to success, Warren Buffet and Mark Cuban both give the same piece of advice – read.
Buffet claims to read 4-6 hours a day, and Mark Cuban around 3. Could the answer to becoming the world’s next billionaire really lie in the relentless absorption of the written word? Not likely, but there’s a reason smart people stay informed.
Today, access to almost anything is a click or a quick search away, and the sheer volume of new data being created every day can make information overload feel unavoidable.
From breaking news and fascinating blog content to forums and social media chatter, the amount of information available on various platforms can be overwhelming.
What are News Aggregator Websites?
News aggregator websites, also known as feed aggregators or blog and RSS aggregator feeds, are tools that curate content from blogs, videos, news, and social media channels into one platform.
Basically, news aggregator websites deliver curated news that you care about and put it into one simple place where you can easily access it without searching through multiple sites.
Benefits of News Aggregators for Businesses
A news aggregator is certainly useful for just about anyone. Who doesn’t like more organization in their life?
However, from a business perspective, the best news aggregator apps are especially useful and can provide more benefits than one would think.
Curated News Aggregators Help You Stay in the Know
Ok, this one might seem a little obvious, but staying up to date in one’s industry is an important key to success. Most news aggregators will allow you to aggregate content from particular sources you’re interested in or will curate content by industry or topic, such as political news aggregators, tech news aggregators, or even blog aggregators.
As a digital marketer, keeping my finger on the pulse of the latest news updates and marketing strategies is crucial. My news aggregator is set to pull in content multiple times a day from the best industry sites, such as Search Engine Land, Hubspot, and Moz.
Each day, while enjoying my morning coffee, I skim through the latest news articles and spend some time reading. It helps me get into the work mindset. Oh, and those “I just read that” moments make me feel like a rock star.
News Aggregators Create Opportunities to Share Content
Have you ever had a conversation about something with a colleague or client and then a few days later come across an interesting news article about that said conversation? Nothing says “I’m thinking about you,” like sending along a useful news article to someone. Especially to a client.
Maybe it’s not even about business. Perhaps your client mentioned they had travel plans to Peru, and you stumbled across a “Top 10 Things to Do in Peru” blog post. This is great for relationship building or a friendly way of opening up a conversation about business.
Knowing your customers and giving them tools that are useful makes you a valuable resource.
Producing your own self-published content is fantastic. However, coming up with creative, fresh content each week can be a lot of work. By using a news aggregator or social media aggregator, you can bookmark interesting articles you come across and send them along in your email campaign or in your blog and social media channels to mix it up.
Using New Aggregators Allows You to Keep Tabs on Competitors
Another great way to keep tabs on your competition is by including their blogs in your news aggregator. What are they writing about? What new features or products are they coming out with?
From an SEO standpoint, you can discover which keywords and content pieces are most important to them. What are they doing better than you? How are they targeting your potential customers?
Tip: Google Alerts is a fantastic tool for keeping up with the buzz around competitors. Anytime your competitor is mentioned on Google, they will email you an alert along with a link so you can keep your pulse on every newsworthy action.
Gather Inspiration for New Business & Marketing Ideas from News Aggregators
A consistent intake of fresh information from competitors and industry experts opens your mind to creativity and new ideas. The more you know, the more you can expand upon your current offerings and experiment with current products or services.
Encouraging your team members to follow a news aggregator and share resources they find with colleagues helps keep the creative juices flowing. Some companies have implemented “articles of the week” where their weekly meeting includes a summary of interesting industry news articles team members have found to spark ideas and brainstorming sessions.
Best News Aggregators
So now that you know what a news aggregator does and all of its amazing benefits, below is a list of news aggregators known for being some of the best apps on the market.
Ground News
Ground News is one of the more distinctive news aggregator websites out there, built specifically to counter one-sided coverage. Every story comes with a breakdown of how outlets across the political spectrum are covering it, plus bias and factuality ratings for each source.
The free version already gives you headline comparisons and basic bias context pulled from tens of thousands of publications. Upgrading to Vantage unlocks the “Blindspot” feed, which surfaces stories one side of the spectrum is barely covering, along with a personal news bias report and ownership data on your go-to sources.
Among aggregated news sites, it’s a strong pick if you want to build media literacy into your reading habit, not just collect headlines faster.
Feedly News Aggregator
Feedly is one of the best news aggregator apps. It has powerful Threat Intelligence AI integrated to help curate and analyze performance. It’s main use cases are listed as: tracking critical vulnerabilities, monitoring threat actor beahvior, identifying cyber attacks in a given industry, and collecting IoCs.
It has two available plans: Standard and Advanced. Pricing however is not public on the website, it needs to requested and most likely your plan can be customized to a certain extent.
You have the ability to customize your feed sources, adding the news outlets, websites, and blogs you’re most interested in. You can add multiple newsfeeds for different areas of interest such as marketing vs food.
Additionally, Feedly offers some cool sharing features such as “share with teammates” or “create a team newsletter” so you can share interesting content or specific newsfeeds with others.
AllSides
AllSides takes a related but distinct approach among aggregate news sites: instead of a single aggregated feed, most major stories are laid out with Left, Center, and Right coverage side by side, so you’re comparing three versions of the same headline rather than scrolling one blended stream.
The tool is completely free to use. Its Media Bias Ratings, built on a public, crowd-sourced methodology, are widely cited by researchers and even referenced by other aggregate news apps (including Ground News). AllSides also runs recurring newsletters and dedicated pages tracking ongoing stories.
It’s less about deep customization and more about a quick gut check: read the same headline from three angles before forming an opinion.
Inoreader
Inoreader is built for people who want an aggregate news app that goes well beyond a handful of sites. It pulls RSS feeds, social media, podcasts, newsletters, and even Reddit or Telegram channels into one customizable stream.
The free plan covers up to 150 feeds, with rules, tags, and folders to keep everything organized, and reviewers including Wired and CNET have called it one of the most feature-packed free RSS readers around. Paid plans raise the feed cap, add AI-powered article summaries, and unlock deeper automation for monitoring brands, competitors, or niche topics.
It’s the aggregate news app of choice for power users managing dozens of sources, not just a quick morning skim.
Flipboard News Aggregator
Flipboard is another fantastic news aggregator tool that allows you to narrow down your content options by “passions”. They offer categories for everything from Bollywood to climate change and business.
Flipboard curates content for longer reads from a variety of news sources. Topics can be left as broad as “business” or you can niche down into “marketing” or “small business” within that broader topic.
You can sign up to curated newsletters as well via Flipboard that are available in 12 different topics.
Juicer Social Media News Aggregator
A slightly different type of tool from the other news aggregator websites is Juicer.io, a social media news aggregator.
Juicer social curates content and news from more than 15 social media accounts into one simple feed. The Juicer.io dashboard is a great way to view your social content from multiple sources without having to switch between sites such as Facebook, Twitter, and Instagram.
The best feature of Juicer social is your account comes with a customized code that allows you to embed your business’ social feed into your web pages or display it on a live screen at events. Give your customers and web visitors a glimpse into your social side without them having to navigate off your web pages. It also offers automated filter and moderation features, so nothing appears on your feed unless you’ve allowed it to.
Juicer’s free social media aggregator allows for 1 social source integration and 24-hour feed updates. Its paid options offer more social feed integrations and great features such as moderation and analytics.
From news aggregators to social media news aggregators, you have now discovered the best tools and benefits to get started. Hey, did you learn something useful? You’re off to a great start!
Which news aggregator have you already tried? We’d love to hear about it in the comments below!
Happy reading!
