Whether you’re team “unplugged ceremony” or fully embracing the digital age, today’s couples face important decisions about social media for weddings. From TikTok-worthy moments to Instagram Stories that capture every detail, social platforms have revolutionized how we share and preserve wedding memories across all social channels.
Recent studies show that over 87% of couples now incorporate social media into their wedding planning and celebration, with wedding hashtags being used by nearly 3 out of 4 couples to organize and collect guest-generated content. The wedding industry has embraced these new trends, with wedding planners and content creators helping couples share photos and create engagement throughout their big day.
If you’re ready to blend tradition with technology, we’ve curated five innovative social media strategies for your 2025-2027 wedding!
Create a Personalized Wedding Day Hashtag
This idea is fairly common, but can be a simple way to incorporate social media into your special day. Social media hashtags are a method of finding messages from many different users on a single subject (insert: your wedding) in an easy way. By creating your own personalized hashtag and asking the wedding guests to use it while sharing their photos and videos of your big day, you’ll have a treasure trove of sweet memories from loved ones to reminisce about long after this magical day draws to an end. You could even gather all of the social media messages using your wedding hashtag into a communal wedding hashtag wall live at the wedding reception.
These wedding hashtags can be as straightforward or as imaginative as you and your future husband would like! Above all, however, is that your wedding hashtag is simple to spell and recall so your guests can use it correctly and you can find their posts later.
Pro tip for 2025-2027: Search your hashtag on each major social media platform (Instagram, TikTok, Facebook, and Twitter) to ensure it’s unique. Some couples create platform-specific iterations, like #SmithWedding2025 for general use and #SmithWeddingTok for TikTok content.
Working with Wedding Photographers and Vendors
When planning a wedding, collaborate with your photographers and other vendors to ensure they’re using your hashtag consistently. Many professional photographers now understand the importance of social media and will help promote your hashtag to capture additional pictures and videos from different perspectives throughout the event.
Here are some common ways of creating a wedding hashtag :
– Simple: Last Name + “Wedding” + Year = #AndersonWedding2019
– Celebrity Couple Name: Find a clever combination of your and your spouse’s names like celebrity couples such as “Brangelina” (Brad Pitt and Angelina Jolie), or “Kimye” (Kim Kardashian and Kanye).
– Puns: If one of your last names, venue, or theme is made for punny material, use it to your advantage and give guests a chuckle.
– If you’re really stumped, try using a wedding hashtag generator or explore our guide on 5 ways to make the most of your wedding hashtag.
After you’ve decided on your wedding hashtag of choice, fill your guests in on the secret! Share your wedding hashtag on the wedding program, on napkins or table cards at cocktail hour, and on menus, tables, or projections displaying your wedding hashtag wall at the reception. Work with your wedding vendors – from coordinators to photographers – to help spread the word about hashtag usage throughout your big day. Consider adding a heartfelt message about how you’d adore your wedding hashtag to be used so that your guests can help chronicle the magic and joy of this once-in-a-lifetime occasion!
Live Stream Your Wedding Ceremony
Whether you’re having a small elopement or accommodating far-flung relatives, live streaming has become a must-do for contemporary weddings. As per 2024 wedding trends studies, more than 65% of couples now use live streaming to accommodate remote guests. In addition to Facebook Live of yesteryear, couples now use Instagram Live, TikTok Live, and even professional streaming services to broadcast their ceremony live to virtual guests across the globe!
Choosing the Right Platform for Your Wedding Ceremony
Various social media websites target various audiences and uses. Instagram is good for younger followers and friends, and Facebook may be more suitable for families and older family members. Think about who is on your guest list and use websites that will reach the people most important to you. If you don’t wish to share the ceremony video with all of your Facebook friends, you can set up a private Facebook group and include only family and friends you’d wish to view! Post within the group plenty in the days leading up to the wedding day to remind loved ones when they should be watching the ceremony. The best part is, you’ll get to have the entire Facebook Live video to re-watch once the day is complete!
Multi-platform streaming strategy: Consider using multiple platforms simultaneously. Instagram Live reaches younger audiences, Facebook Live works well for family members, and dedicated wedding streaming services like Wedfuly offer higher-quality wedding videos for the most important moments. Many wedding vendors now offer live streaming services as part of their packages.
Create Custom Social Media Filters
Although Snapchat pioneered geofilters, couples can now design custom filters on other platforms. Instagram and TikTok now offer AR effects and location-based filters that your guests can discover and use at your event. The custom filters create consistent, shareable photo and video content and add a personal touch to each guest’s social media posts. Work with your wedding vendors and designers to create filters that match your wedding aesthetic – this way, all the photos and videos from your wedding day have a finished, professional look that tells your love story!
Design Tips for Wedding Filters
Pay attention to developing filters that enhance your venue’s natural charm instead of overpowering it. Easy, classy designs are ideal and help ensure that the attention stays on the individuals and moments instead of the effect.
The process is fairly easy, from designing the filter to selecting the venue location. It’s advised that this task be completed well in advance of your wedding date to ensure that Snapchat is able to review and approve your design without any bumps in the road. Check out the instructions for creating and scheduling your wedding day Snapchat filter here.
Host a Wedding Day Social Media Scavenger Hunt
To add an extra layer of fun and entertainment to your cocktail hour and reception, host a wedding day social media scavenger hunt for your guests! Provide a list of creative ideas and tasks for guests to complete that are related to your love story or to act as ice breakers amongst guests. These lists can be placed on the cocktail tables, by the bar(s), or in the wedding programs. This creates opportunities for guests to capture candid photos and videos that showcase the joy and celebration of your special day.
Some ideas for the wedding day social media scavenger hunt could include:
– Find a wedding guest you’ve never met from the same state as you and take a selfie with them.
– Make a short video expressing your favorite memories of the bride and groom.
– What’s your top tip for marriage?
– Whether you’re #TeamBride or #TeamGroom, meet 5 people who are friends with the opposite side and take a big group selfie.
– Make a video showing off your best dance floor move!
Each of the tasks should be completed on either an Instagram story or Snapchat story, depending on your preference. It’s also important that the wedding or scavenger hunt-specifc hashtag is included. Whoever completes all the tasks, or completes them first should receive drink tickets or a special prize!
Digital age twist: Create QR codes linking to different social media challenges. Guests can scan codes placed around the venue to unlock unique prompts for TikTok videos, Instagram Reels, or photo opportunities that showcase your wedding’s personality. Some couples even hire social content creators to help coordinate these activities and ensure high-quality content production.
Fun Ideas for Guest Engagement
Beyond traditional scavenger hunts, consider creating themed challenges that encourage guests to showcase different aspects of your celebration. From capturing candid moments during the cocktail hour to filming fun dance videos, these activities help guests feel more engaged while creating a diverse collection of memories from multiple perspectives throughout your event.
Showcase Your Guests’ Memories with a Wedding Day Social Media Wall
For a classy addition to your post-ceremony wedding events, set up a Juicer wedding social wall to share guests’ memories all night long. A wedding hashtag wall is a live feed of social media posts (from your chosen social media platforms of 15+ options) that can be projected onto a wall in your venue. All posts using your designated hashtag – including photos, videos, and heartfelt messages – will be added to the collection for display throughout your special day.
This is a great way to make your guests’ feel special and included in the festivities of the wedding, and is also a great collection of memories for you to look back on and remember what an amazing event you hosted!
Here’s how to set up your wedding social media wall with Juicer:
- Account Setup: Create your free Juicer account and familiarize yourself with the platform before your wedding day.
- Add Your Hashtag Source: Configure your wedding hashtag as a content source to automatically collect posts from multiple social media platforms.
- Choose Your Update Frequency: Upgrade to Large plan for updates every 10 minutes, or Enterprise plan for the fastest updates (up to every minute) during your live event.
- Enable Auto-Refresh: Turn on “Auto-Refresh for Live Events” in your dashboard settings for seamless content flow without manual refreshing.
- Set Up Display Hardware: Connect a laptop, tablet, or streaming device (like Chromecast or Amazon Fire) to your venue’s projector or TV screen.
- Test Your Setup: Run a trial before your wedding day by posting test content with your hashtag and confirming it appears on your live feed within your chosen update timeframe.
- Monitor and Moderate: Work with your wedding vendors or designate someone from your wedding party to oversee the feed during your event, ensuring only appropriate content displays for your guests while capturing the magic and joy of your special day.
Tips for Wedding Planning Success
Keep in mind that these social media concepts are best implemented when incorporated into the rest of your wedding planning. Communicate with your wedding planner so that all vendors are aware of your social media objectives. Most couples discover that giving their guests a sneak peek at these arrangements in advance serves to build excitement and participation. The trick is achieving the ideal balance that showcases your personal style while creating enjoyable opportunities for friends and family to be involved in chronicling your celebration.
Every one of these social media ideas for your special day is sure to entertain guests and create long-lasting memories filled with joy, laughter, and love. By taking advantage of these strategies and working with experienced wedding vendors, you’ll ensure every single moment of your once-in-a-lifetime event is captured and treasured for years to come. These trends and ideas will help future clients and engaged couples create lifelong memories that their friends and family will treasure.
