There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
Here's five hand-picked selections from June 1 - June 7. Find something else interesting? Feel free to leave it in the comments.
Coming Soon: More Ads On Instagram, And A 'Buy' Feature On Pinterest - NPR. A nice explanation of these impending features for any Juicer users who use these platforms regularly.
Social media marketing accounts can create tangled employment-related issues - Crain's Cleveland Business (Blog). If you've designated (or are considering designating) one of your employees to manage your brand's social media presence, there is good info here to keep your business from encountering problems if that person leaves. Includes some bulleted tips at the bottom, if you want to skip straight to it.
B2Cs choose Facebook as top social media marketing channel, B2Bs disagree - Brafton. Nice summation of findings from Social Media Examiner's annual study. Worth a look, whether you are a B2B- or B2C-oriented organization. Could help you focus your posting on the right platform.
Five reasons LinkedIn trumps Facebook and Twitter for B2B marketing - Digibyte. ...and here's a deeper look as to why LinkedIn is a good platform for B2B marketing. A frank and well-written take.
The New Facebook Lite App Is A Global Mobile Project With Intentions To Connect The World - Bustle. Not really related to digital marketing, but an interesting read if you haven't heard about this version of Facebook designed to provide easier access to people with limited internet access.