Twitter is arguably one of the fastest growing and fastest moving social media platforms today. Having a succinct word count hasn’t stopped a multitude of top-tier brands from harnessing its power. Now, you can interact with consumers or make timeless connections in a bustling B2B world with ease.
When dealing with Twitter for ecommerce, it’s important to note that what works for one business may not provide the best results for others. Twitter, like all social media, isn’t only a numbers game; it’s about personality, commitment, and access. In order to reach the level of engagement you want, you may need to show a new, unique side to your ecommerce business, and that means working with what makes your business stand out.
If you’re ready to kickstart your social media marketing efforts, check out these 5 tips to get Twitter working for your ecommerce business.
Research shows that the hours around a typical lunchtime are the best times to post on social media. The day you should post varies from industry to industry, but it’s unanimous that a bit of lunchtime scrolling could mean high engagement and more redirected site traffic for your ecommerce business.
When dealing with Twitter specifically, not all lunchtimes are made equal. Contrary to popular belief, weekends aren’t the best time for social media scheduling, with Saturday being the worst day overall for engagement. If you want solid numbers and an accessible way to reach your audience, keeping posts consistent with break times during the weekday is ideal.
There’s a reason reviews and testimonials are so important. Nothing makes a consumer want to purchase your product faster than hearing how it benefits others in the same situation. With a bit of graphic design magic, a well-orchestrated image with a review or testimonial could do wonders on Twitter for ecommerce businesses. When it comes to testimonials, the more specific the better. Customers want to learn about which product was purchased, how they used it, and most of all, what the service was like.
On Twitter, due to the viral nature of social media, reviews spread fast. Boost good reviews so new customers can get a chance to read all about your product and continue along the path to purchasing.
Similarly, using people in your brand’s imagery gives a new layer of personability and depth to your social media marketing efforts.
Engaging with influencers on Twitter shouldn’t be a tricky business move. Simply put, it’s building relationships with like-minded individuals in your industry who have the eyes and ears of many others. On Twitter, many influencers have a follower count in the thousands or millions, and tend to post new content frequently. Solid influencer partnerships have helped drive some of the most unique Twitter campaigns for ecommerce businesses. Building a relationship with the right Twitter influencer means researching their relevance, understanding their reach, and finding out how your ecommerce business fits within the equation.
When it comes to Twitter for ecommerce businesses, sometimes it’s important to remember that there’s no need to reinvent the wheel. Posting at certain times, including personable imagery, and strategically utilizing hashtags are done by many companies across the board because they work. These small tweaks can help customers feel more open when it comes to engaging with a post or a brand. They will be able to put themselves in the shoes of an existing customer who gave a testimonial if a business appeals to their needs.
While it is not advisable to carbon copy everything your competitors are doing, it is imperative you study their high-engagement tweets to figure out ways you can tweak your strategy. Twitter for ecommerce means trying new things but also giving credit when an old strategy works.
We couldn’t end this list without highlighting the importance of good customer service. Just like with any interaction, starting with ‘hello’ and saying ‘thank you’ after a request can go a long way. This doesn’t change on Twitter.
The best brands are the ones that engage with customers like real people. A thank you can go a long way when it comes to social media etiquette and it’s something your customers are sure to notice.
What are your top tips for Twitter for ecommerce businesses? Have you tried one of these tips and seen a big difference? Let us know in the comments!