There are many people who work in an industry where they create stunning projects. Think of the amazing creations of clothing designers, artists, photographers, architects, pastry chefs and graphic designers. The inherently visual aspect of their work meshes perfectly with social platforms where they can show off their talents. Social media platforms such as Instagram, Flickr, and YouTube all give these artists and designers an outlet to share their work with others.
As someone working in a more visual profession, it’s important to keep in mind the importance of spreading the word about your brand and your creations on social media platforms designed for discovery. When using social media platforms like Instagram and Flickr, even Reddit, you’re more likely to be sharing your creations and designs with people who are looking for them. With the ability to search by tags, join interest groups and the ability to curate the content users see in their social feed, your posts have a chance of showing up for a more relevant audience.
To ensure that you’re reaching people who would be interested in learning more about your designs, there are a few social media marketing strategies you should consider:
To reach the right people, you’ll need to make sure you’re using the right tags. Do some research and find out which social media hashtags are relevant for your creations and have a certain amount of interest behind them.
When it comes to choosing the right number of social media tags for your posts, that’s up to you. But if you plan on using a paragraph sized amount of social media tags, you might want to make sure they’re always at the end of your post.
Most creators know that their creations fit into a specific interest niche and 9 times out of 10 there will also be a social media community to compliment that niche. Whether it’s a subreddit group for monochromatic designs or a LinkedIn group for sustainable architecture, there is bound to be a place where you will be among others that share your passion. These communities are a great place to help you discover other communities, develop potential partnerships, and learn from creators like yourself.
If people are liking, sharing, and commenting on social media posts about your designs don’t forget to engage with them. Show your appreciation, answer any questions they have, nothing will make them feel more connected to you than showing them that there’s a real person on the other side of that screen. This can add a more personal and human element to your creations and that has the potential to impact and inspire others who see your creations.
Social media can be a huge benefit for your brand and sharing your designs but for most people, the ultimate goal is to get users to visit your site so you can make a sale. When you bring social media to your website to encourage visitors to explore your posts without leaving your site, the chance of conversion is much higher. You can easily incorporate your social media posts on your website using a social wall to aggregate your social posts from all your accounts. Image aggregators and social media aggregators will allow you to curate and filter your own social media posts and images to display the ones you choose. Most social wall tools and image aggregators are also built to allow you to alter the style and design of the social wall so it fits with your website design and your branding.
If you are doing these strategic social media marketing steps then you’re well on your way to expanding your brand awareness and creating new brand advocates. One of the most incredible things about social media is the ability to meet and impact people you’ve never met and likely never would have. With this approach you have the chance to let your creations leave a lasting impact on someone else through social media.