Even if you've done a little poking around Pinterest, you might not think of it when developing your brand's social media strategy. But depending on the nature of your business, Pinterest has potential to drive traffic to your site, showcase your product and build interest in your offerings.
Before dismissing Pinterest as a brand builder, take a look through the following pieces for a better understanding of Pinterest's potential.
It's a lot to absorb, but could be very worthwhile for your social efforts. Bookmark this page for a great Pinterest resource. Happy pinning!