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LinkedIn Cheat Sheet 2024

Table of Contents

Enhance your LinkedIn business profile with Juicer’s ultimate LinkedIn cheat sheet for tips, insights, and specifications. The file download is available below the image. 

Ideal Image Sizes for Your LinkedIn Business Profile Page:

LinkedIn Main Profile Page

Logo Image: 400 x 400 px

Cover Image: 1128 x 191 px

LinkedIn Life Tab*

Main Image: 1128 x 376 px
Custom Module Images: 502 x 282 px
Company Images: 900 x 600 px

*Please note that Life tab modules become accessible once you’ve enhanced your LinkedIn Pages with Career Pages.

LinkedIn Image Post Specifications

Regular image posts:
1200 x 627
Link posts: 1200 x 627 px

Images on mobile devices are not cropped. Images with different aspect ratios are displayed in full, with a subtle white border.

LinkedIn Video Post Specifications

Max. file size: 5 GB
Ideal video file type: MP4
Max. video duration: 10 min.
Min. video duration: 3 sec.
Resolution range: 256×144 – 4096×2304 px
Frame rates: 10 – 60 FPS
Recommended Aspect ratio:
16:9 (1920x1080px), 1:1 (1920x1920px), and for mobile: 4:5 (1080x1350px)

Mastering LinkedIn Business Profile Posts

Best Times to Post on LinkedIn

The ideal time to post on LinkedIn for higher visibility and engagement is typically during working hours, spanning from 9 a.m. to 5 p.m. on weekdays, with peak engagement observed between 10 a.m. and 12 p.m. specifically on Tuesday, Wednesday, and Thursday.

Ideal Post Frequency on LinkedIn

It’s important to keep a good balance. Try to post on LinkedIn between one to five times a week, but don’t post more than once each weekday to avoid problems with the algorithm.

The Golden Hour on LinkedIn

The “golden hour” is the first hour after you share a post. During this time, the LinkedIn algorithm checks how much engagement your post gets, like comments and shares. It’s a crucial moment because it can significantly increase the visibility of your post.

5 Must-Know LinkedIn Business Profile Recommendations

  1. Ensure a Complete Profile: Many company pages lack essential information, giving a semi-professional impression. Include industry, location, size, website URL, and a description in your company profile.

  2. Select an Eye-Catching Banner: Capture attention and express your brand identity with a captivating banner image. Test different versions by uploading them to your company profile. Ensure it looks great on mobile too, without obstructing important content.

  3. Offer a glimpse behind the scenes: Keep your branding, messaging, and tone consistent across all LinkedIn communications. Stay authentic and transparent to foster trust and credibility with your audience.

  4. Boost Engagement: Encourage employees and loyal customers to connect and follow your company page, and actively engage with its content. Employee advocacy is valuable for expanding your company’s reach and visibility on LinkedIn.

  5. Make Use of LinkedIn Analytics: Keep an eye on your company page’s performance using LinkedIn Analytics. Track metrics like engagement, follower growth, and post reach. Use these insights to fine-tune your content strategy and improve performance.

Quick Tip: Embed LinkedIn on any website to increase reach and engagement

Adding a LinkedIn feed to your website is a good way to share insights, and values, and connect with customers. It expands your content’s reach and adds authenticity, showing things like career opportunities, company culture, and customer experiences.

With Juicer, you can add your LinkedIn posts to your website in a few minutes:

  1. Sign up for Juicer and connect the LinkedIn profile from which you want to embed content.
  2. Create an engaging LinkedIn feed with a custom design to match your brand.
  3. Select and filter the content you want to display on your website using the moderation and filter feature.
  4. After setting up your LinkedIn feed, return to your Juicer dashboard and click on “Embed” next to your feed.
  5. Choose the appropriate code snippet (Default/iFrame/WordPress) and copy the code.
  6. Paste the code onto the website where you want to embed the feed and publish the updates.
  7. Return to your Juicer dashboard to check the status of your feed. Once published, the status should change to “Installed”.
    Congrats, you’ve successfully set up your LinkedIn social wall!
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