Chances are if you’re interested in how to start a content curation blog, you already know what a content curation blog is. Don’t worry, the guidance and tips for how to do that on WordPress are below. Let’ s briefly cover what a content curation blog is first though, just in case you’re not familiar with the concept.
What is a Content Curation Blog?
A content curation blog is a blog dedicated to sharing content from around the web. Sometimes that content is curated in addition to content that you’ve created, but sometimes it’s just compiled from other sources. Content curation blogs can be a great way to establish yourself as an authority on a topic, and it saves readers the time of locating quality articles themselves.
Content curation is also a great way to establish relationships with content creators and other experts in your niche. Sharing content can be mutually beneficial, allowing you and the content creator to share both knowledge and audiences.
While you save time in not having to create the content yourself, if you want to maintain readership with a content curation blog, you want to take time to ensure that the content you post is good quality and accurate. Below we’ve compiled a few tips to help you get started in the world of content curation, including how to start a curation blog on WordPress. With the help of Juicer, you’ll be curtain quality content in no time.
Develop a Content Curation Strategy
Before you start installing plugins, you’ll want to have a strategy in mind for curating content. Here are a few tips on how to develop your content curation strategy.
Find Your Niche
If you’re just sharing random content from around the web, you’ll have a hard time finding an audience. Picking a niche in which to share content narrows your audience to people interested in a specific topic, but it also qualifies your leads to people who you know will be interested in that niche.
If you don’t have a niche, you’re essentially just a single-person reddit. Be like a subreddit instead. Rather than r/all, your content curation blog should be like r/personalfinance. There’s merit to general content, but all of that content is borne out of a more specific niche to begin with.
You can either start with an audience and find content that caters to them, or you can just share articles about something you’re already an expert in. The latter is recommended, because you’ll be better able to parse the good from the bad, the inaccurate from the accurate, and the helpful from the unhelpful.
Connect with Content Creators
Perhaps the best way to ensure your curated content is something your followers want to read is to get it straight from the source. Building relationships with expert content creators in your niche is a great way to do this. Your audiences likely overlap, and if you’re able to work out arrangements where you share their latest content, perhaps exclusively at first, both of you can benefit.
It’s also absolutely essential to properly credit your sources- maintaining relationships online is worth way more than being accused of stealing content!
Social media is an essential part of content curation. In the social media era, what the term “content” defines, isn’t limited to blog posts. Content includes Instagram posts, YouTube videos and more. If you engage with your audience and others on social media, you should be highlighting that on your blog as well. That’s where a social media aggregator comes in handy. More on that later.
Plan a content calendar
As you discover quality content around the web, don’t just immediately share all of it at once. If you plan out your release, you can keep visitors coming back to your site for more. Develop a content calendar, and even schedule postings ahead of time to ensure that your blog is content stocked on a regular basis.
Last, and arguably most importantly, you want to be absolutely sure that the content you post is high quality. Vet your sources before you post, and make sure that any information you share is accurate and up-to-date. All it takes is one debunked post or false claim for you and your brand to lose credibility, and credibility is your most important resource in the world of content curation. If it’s between posting bad content and posting no content, resist the temptation- it’s better to leave your audience wanting than to give them bad information and lose your authority on the topic.
Content Curation Plugins for WordPress
The best content curation blogs start with the best content curation tools. The best thing about content curation though, is that it can be done without many complicated tools. As you expand and find traction with your curated content, you may want additional analytics tools, but to start, all you really need is a social media aggregator, and an RSS feed integrator.
Social Media Aggregator
You had to see this one coming- Juicer is the best social media aggregator on the market, and our WordPress plugin makes integrating curated content from across all of your social platforms a cinch. Add Juicer for WordPress to your site, select your target social media platforms, and you’ll be drawing in social media content in no time.
RSS Feed Integrator
Have a source of content that always delivers quality content and want it to be automatically posted to your curated content blog? An RSS feed integrator like WP RSS Aggregator automatically displays content from an RSS feed on your site.
Learning how to start a content curation blog with WordPress is easy- sourcing and posting nothing but the highest quality content is more difficult. Ensure your sources are high quality, keep your followers engaged across all platforms, and use WordPress plugins to your advantage, and you’ll be well on your way to becoming a master content curator in no time.