It’s strange to think about how social media and politics were almost made for each other since one has been around much longer than the other. But when you think about it, the main catalyst for politics has always been social engagement, even if we use that term in a different way today. Social media really just makes it easier for politicians to find, listen to, and engage with their supporters. That’s why a good social media political campaign strategy is crucial to the success of the whole campaign.
To help you build the most successful political social media campaign possible, we’ve outlined 21 tips to guide you from before you announce that you’re running to your eventual election and beyond.
A political campaign starts well before the announcement and there are some key things you need to do to make sure that your social media political campaign has the foundation it needs to succeed.
1) Your political campaign is a brand like any other and you need to have a good understand of your brand before you announce that you’re running.
2) Assemble a team because you’re going to need it. They can help you manage your social media accounts, create content, respond to comments, and grow your social media following.
3) Create a plan including a social media calendar, engagement goals, potential partners and influencers, and a plan for any paid social media efforts.
4) Verify your accounts. It doesn’t take much time and it pays off providing authenticity to your political campaign accounts.
5) Research and understand your target audience. These are the people you’re trying to reach so you need to have a firm understanding of their needs, behaviors, and what is most important to them.
6) Have a strategy in place for PR blunders. Plan for the worst and hope for the best. No one expects to accidentally post something with an embarrassing typo but it happens. Have a plan for how to approach it before it happens and I promise you won’t regret it.
7) Keep your political campaign account separate from your personal account.
Social media posts are the bread and butter of your social media political campaign so you need to make sure that you’re giving them the attention they deserve.
9) Don’t put all your focus on one social media channel.
10) Tailor your message to reach your target audience. Make sure it resonates with them because they’re the people that matter.
11) Don’t post the same thing on each social media channel. Twitter is different from Facebook and Facebook is different from Instagram. Each social channel has it’s own posting style that most people follow, so you need to make sure you do too.
12) For the more visual-heavy social platforms like Instagram and sometimes Twitter, be sure to use attention-grabbing images. Preferably actual photos vs stock photos.
13) Video content should not be overlooked. Not only can you use video content on channels like Instagram, Twitter, and Facebook to make your posts more enticing, you also should create a YouTube channel. You can host videos from your campaign tour and important messages you want to share with your followers.
14) Don’t forget about forums like Reddit and other online communities. These communities are great for starting discussions, getting feedback, and answering questions about your political campaign or topics that are important to your campaign.
15) Use social media content curation tools to help build out the content you use on your social media channels.
16) Not everything is going to go viral and that’s okay. It’s actually normal.
17) Ask your followers for feedback, positive or negative. It’s a quick way to get a sense of what is important to your supporters and non-supporters. It also shows your followers that you care about their needs and desires.
Another important part of your political campaign’s social media strategy is to grow your social media followers so your campaign’s message reaches more people.
18) Encourage your followers to spread the word to grow your social following. This can be especially important during periods of fundraising.
19) Add your social accounts to your campaign website and email signature. You can even add a social feed to your website that aggregates your political campaign’s social media posts into one beautiful place.
20) Social media contests can be a great way to increase your followers. Social sharing contents can motivate your existing followers to share the contest’s social posts on their social profiles getting more views with each share.
21) Partner up with influencers and organizations that support your campaign and are willing to share your posts with their followers.
If you continue to create compelling social media posts and grow your followers, then your social media political campaign is on track to become an interval piece of your campaign’s overall marketing strategy. Just be sure to keep at it, social media never sleeps so don’t stop posting and seeking new followers just because you feel like you’re in a comfortable spot. Because your competitors won’t stop.
Please let us know what you think of these tips and if you have any other tips for crafting a successful social media political campaign!