Over the last 10 years or so, hashtag marketing has exploded thanks to social media platforms like Instagram and Twitter.
This tiny, seemingly inconsequential symbol “#” has had the power to turn words into communities, movements, events and social images driving marketing strategy and branding all over the world.
To keep it simple, a hashtag is the symbol “#” with a word next to it, such as #travel. In social media platforms, users add a trackable keyword within a message that organizes all related content associated with that particular hashtag. Users can easily discover all content related to the hashtag by performing a quick search.
Here are some popular hashtag examples:
Branded: #ShareACoke by Coca-Cola
Brands can use their company or product names to track user engagement and user-generated content through branded hashtags. Companies also use hashtag campaigns to create brand awareness and expand their following.
There are so many hashtags out there, how do you decide which one to incorporate into your marketing strategy and how do you keep track of it? Below we will discuss 3 of the best types of hashtag tools to help improve your hashtag marketing efforts: hashtag generator, hashtag aggregator, hashtag analytics.
Hashtagify has been around for quite some time now, and is one of the best tools for searching and identifying trending hashtags.
Using their free hashtag search tool, you can type in your desired word and it will display information about its popularity, trend over time, related hashtags, and most active influencers. You can also see the top languages and countries using that hashtag. Here is an example using #travel.
For additional features such as hashtag tracking, 2 months of data storage, and full access to rankings of the most popular hashtags, their Personal subscription starts at $19/month.
Juicer’s Social Media Aggregator
So you’ve found your ultimate hashtag using the hashtag generator tool, now you want to incorporate it into your marketing strategy and social media. One great way to promote your hashtag marketing is to use a social media aggregator.
A social media aggregator curates content from all of your favorite social media platforms (Twitter, Instagram, Facebook, etc) into one social feed that can be embedded into your website.
You can display your social side on your web pages giving visitors more insight into your brand or positive user-generated content from fans and hashtags.
So, if your favorite social channel is Twitter, you can simply use Juicer as a Twitter Aggregator to collect all of your desired hashtags and tweets into the Juicer feed to be displayed on your website. Let’s look at an example.
Sign up for a Juicer account, then, from the dashboard panel on the left-hand side, “Add Social Media Source”. Choose the Hashtag icon which will display a list of hashtags sources available such as Twitter, Pinterest, and YouTube.
Any post associated with that hashtag will be aggregated into your Juicer feed. Luckily, Juicer offers a moderation and filter feature which allows you to control what gets displayed live on your feed.
The basic version of Juicer is free, but the moderation and filter features are available in the Medium Plan for $19/month as well as having the option of adding 5 different social media sources or hashtags into your feed.
Using a hashtag aggregator tool such as Juicer is also awesome for events! With Juicer you can create a live social wall which will display your guests’ content as they hashtag your event on social media through photos and posts.
For detailed hashtag tracking and analytics, Keyhole is a fantastic tool. Using Keyhole’s free hashtag search tool, you can get real-time data on analytics such as demographics, types of posts, users, devices, reach, and impressions. Here is what a free search on Keyhole looks like.
If you want more in-depth analytics and tracking, you can trial Keyhole free for 7 days for any of their paid plans. After that their Professional package starts at $74/month for 6 hashtag and keyword trackers, tracking of 10 influencers, as well as Twitter and Instagram analytics.
Now that you’re armed with some great tools, here are a few useful tips for successful hashtag marketing:
Use branded hashtags
In order to create buzz around your brand, turn it into a hashtag and build your social strategy around it. Use it in other forms of marketing to spread the word such as your website, emails, and any printed advertising. Also, consistency is important when using a branded hashtag.
What’s trending on social media and how can you contribute?
Search for trending topics (Twitter is an excellent resource for this) and find those that are related to your brand. Monitor for trending hashtags and join the conversation using the trending hashtags. It’s a great way to expand your reach and get more visibility for your brand.
Twitter vs. Instagram: Know your Social Platform
While both Twitter and Instagram are popular sites for hashtag use, it’s important to understand the etiquette and rules for each. For example, Instagram posts with 8-10 hashtags perform well, while on Twitter 1-2 hashtags is best for engagement.
If you want to be successful on Instagram or Twitter, learning how to use hashtags and developing a solid marketing strategy is important. We hope this article has provided you with some great hashtag tools to help you manage your hashtag marketing efforts. Which hashtag tools have you tried? We’ve love to know!