An active TikTok profile is a must-have for businesses looking to grow their reach, acquire new customers, and boost revenue. In 2022, TikTok was the number one app driving consumer spending — ahead of big industry platforms like YouTube and Facebook.
But TikTok’s influence goes beyond in-app experiences. It turns out that embedding your TikTok content into your website can amp up user engagement significantly.
- Increases time on page
- Improves user experience
- Boosts content visibility
Let’s discuss these benefits further.
1. Increases time on page
TikTok content captures visitors’ attention — so they spend more time on your website. The videos play right on your website, meaning visitors don’t have to click an external link to view the content.
Increasing time on page has two major benefits for your website:
- It can increase your conversion rates because customers spend more time interacting with your content and are more likely to buy.
- Website visitors could become brand ambassadors, recommending your business to other people in their network.
2. Improves user experience
Embedding TikTok content into your website improves accessibility, which is an important part of a great user experience. The video plays on your website, so users don’t have to open a new tab or window. External links opening in a new tab or window disorient website visitors who have difficulty perceiving visual content.
The better your user experience, the more time visitors spend on your website — reducing bounce rates. A low bounce rate contributes to higher rankings in search engine result pages.
3. Boosts content visibility
Embedding TikTok into your website is a great way to expose your content to a wider audience. This helps you generate higher ROI from the content.
For instance, if you are a restaurant owner and you embed your TikTok feed on your website, your website visitors will be able to see your latest food and drink offerings, as well as your customer reviews. They can then like, share, or comment on your posts, which can help to increase engagement and interaction with your brand. Say you have 1,000 website visitors weekly; that’s 1,000 new people who get to interact with your content and possibly buy from you now or in the future.
Social media platforms like TikTok are designed to be interactive and engaging. By embedding social media feeds on your website, you can bring that same level of interactivity to your website visitors.
3 Examples of websites with embedded TikTok content
Let’s look at three websites with embedded TikTok content to inspire you.
1. The Leap
The Leap provides creators with all they need to know about building a thriving business. Here, you’ll find information about the latest creator tools and updates from social media platforms as well as tips for growing and monetizing your knowledge as a creator — whether you’re doing this full-time or moonlighting as one.
They also have an active TikTok page where they discuss creator tips, distribute content to drive content to the blog and connect with other creators.
Their website and TikTok page feed the company’s overall strategy. On the one hand, the blog helps them acquire new TikTok followers. On the other hand, TikTok serves as a content distribution channel — driving traffic to their website.
2. University of Oregon, School of Journalism and Communication
The University of Oregon School of Journalism and Communication has a social wall where it displays content from its TikTok and Instagram pages. This is a great way to give website visitors a feel of the school’s activities and overall culture — even if they never check out the school’s individual social media pages.
TikTok is an important marketing channel for German finance influencer, Robin Kiera. He has more than 400,000 followers on the platform and an impressive library of videos to match.
Embedding this feed into his website allows Kiera to demonstrate his vast knowledge to first-time website visitors, capture their knowledge and hopefully convert them into followers and clients in the future.
Embed your TikTok content with Juicer
Juicer’s social media aggregator lets you pull content from your TikTok profile into a central feed. You can curate and customize this feed to match your brand guidelines and embed it on your website via an RSS link. This way, when anyone visits your website, they can interact with your TikTok content directly.