For a specialized armor manufacturer serving a niche community, credibility is everything.
Historicum creates custom armor for reenactments and medieval combat, including duels and buhurts. Founders Kamila Studencka and Andrzej Studencki are world-champion fighters who’ve tested their own gear in top competitions across Europe, Russia, and the USA.
They already had great content – regularly sharing updates about their work, their fights, and the armor they built. But something was missing. Website visitors couldn’t see the real-time activity from their Instagram, and that made it harder to showcase the credibility and expertise that defines their brand.
The challenge – making their expertise visible
Since 2012, Historicum has earned a strong reputation for creating armor for medieval combat sports. Yet, like many specialized manufacturers, they faced a key challenge: how to show prospects that they’re actively engaged and skilled in their field.
We had difficulty showcasing our activity in real time and noticed low engagement with the community as a result.
Kamila Studencka
Founder of Historicum
They were already putting in the effort (creating armor, competing internationally, and running workshops) but all of it lived on Instagram, while their website audience was elsewhere. This disconnect meant missed opportunities to engage fighters who needed visible proof of their expertise before investing in custom armor.
Why Historicum chose Juicer.io
Kamila and the Historicum team needed a simple way to display their Instagram content on their website in real-time. With a small team, they were on the lookout for a tool that was quick to set up and easy to manage.
Regarding the onboarding, Kamila shared:
The onboarding was fast. Whenever we had a question, the Juicer team took great care of us.
Kamila Studencka
Founder of Historicum
How Historicum is using Juicer.io today
Historicum embedded their Instagram feed directly on their website. Now when visitors browse their homepage, they see real-time posts from their Instagram: armor builds in progress, competition footage, workshop announcements, etc.
We show full-time news about what we do, what we work on, and how we create the community. This makes us more credible.
Kamila Studencka
Founder of Historicum
The Instagram feed doesn’t just display posts, but serves multiple purposes. It keeps the website fresh, demonstrates their field expertise, and gives visitors a reason to explore both their shop and their social channels.
→ Check out Historicum’s live Instagram feed here!
The measurable results: higher engagement, credibility, and cross-platform growth
After embedding their Instagram feed, Historicum saw several clear, measurable results:
- 25% increase in user engagement as visitors interacted more with fresh, authentic content
- 15% growth in website views, with users spending more time exploring Historicum’s products
- A small but steady increase in Instagram followers, as some website visitors discovered their social presence
- More direct email inquiries from potential buyers genuinely interested in what Historicum offered
Movement on the shop is much bigger. Google sees us better and social media users are moving seamlessly between our shop and social platforms.
Kamila Studencka
Founder of Historicum
This crossover between platforms was exactly what Historicum needed. Website visitors could see their Instagram content in real time and follow them on social media, while Instagram followers were clicking through to explore the shop. It created a seamless flow between their channels and strengthened their overall engagement.
Beyond the numbers, the live Instagram feed gave Historicum something equally valuable: visible proof of authenticity. Real-time updates, behind-the-scenes posts, and competition highlights now tell their brand story far more effectively than static website content alone.
This visibility acts as social proof, showing new visitors that Historicum is an active, credible, and engaged player in their niche.
Embed an Instagram Feed With Juicer.io in Minutes
Display your Instagram feed seamlessly with Juicer.io – no coding needed. Enjoy automatic syncing, full customization, and built-in moderation features.
Historicum’s advice for other e-commerce companies
For Historicum, the value goes beyond metrics. They’ve found that maintaining a visible, real-time connection with their community builds the kind of trust their business needs.
We’ve learned that a live connection with people creates great opportunities to show our work and how we are involved in our field. AI can’t replace the authenticity of real-time interaction.
Kamila Studencka
Founder of Historicum
For community-based platforms or specialized retailers considering a similar approach, Historicum’s experience offers a clear lesson: authenticity matters, and showing real-time activity builds credibility.
Embed your social feeds easily with Juicer.io
Like Historicum, you can showcase your expertise and keep your website fresh with a live social wall.
Juicer connects with over 15 social platforms (Instagram, TikTok, Facebook, LinkedIn, and more), so you can aggregate all your social content in one feed. Customize the look to match your brand, moderate posts to control what appears, and embed it anywhere on your site without coding.
