Sometimes the best solutions are the simple ones: bring your social content where people can actually see it.
FoxTown had a pretty common problem. They were posting regularly on Instagram, building a following, creating good content. But their website felt static by comparison. Visitors would come to the site, browse around, and leave without really connecting with the brand.
“We wanted to increase the visibility of our social media accounts by bringing our Instagram feed directly onto our website,” explains Valentina De Cesaris, Digital Marketing Manager at Tarchini Group (FoxTown). “This not only makes our site more dynamic and visually engaging, but also encourages visitors to interact more with our content.”
The disconnect was frustrating. They were creating authentic content on Instagram, but it was living in a completely separate space from their website visitors.
Why they chose Juicer
FoxTown wanted something straightforward: showcase their Instagram posts on their website in real time. No complicated setup, no manual updates, just their actual content appearing where people could see it. Sometimes, it’s that simple.
“Having an Instagram feed on the website is especially interesting because it allows us to showcase authentic, real-time posts without any extra effort, keeping the page always fresh and up to date,” Valentina notes.
That last part—without any extra effort—was key. They didn’t want another task to manage. They wanted their existing social content to work harder, in places where it matters most.
How they’re using Juicer to Increase their impact
FoxTown embedded Juicer directly on their website to showcase their latest Instagram posts and campaigns. Visitors now see their current content without having to leave the site to check Instagram.
“Juicer fits perfectly into our content strategy because it bridges our social media activity with our online presence: people browsing the website immediately see authentic, dynamic content from Instagram without needing to leave the page.”
They use it for seasonal campaigns, ongoing brand content, and just keeping the site feeling current. When they post something new on Instagram, it shows up on the website automatically.
The results of integrating their Instagram
The results were pretty immediate. “The time users spend on our site has increased because the live Instagram feed makes the experience more dynamic and interesting,” Valentina reports. They saw a 23% increase in average session duration within the first three months.
But it wasn’t just about time on site. “We’ve gained more followers on our social media channels, as visitors are encouraged to explore and connect with us directly from the embedded feed.” Their Instagram following grew by 18% quarter-over-quarter after implementing the website feed.
That’s the connection they were missing before. Website visitors were seeing their Instagram content and actually following them, instead of just browsing the site and moving on.
We’ve gained more followers on our social media channels, as visitors are encouraged to explore and connect with us directly from the embedded feed.
Valentina de Cesaris
Digital Marketing Manager at FoxTown
The measurable impact
FoxTown tracks their website engagement, and they’ve seen clear improvements:
- 23% increase in average session duration since adding the Instagram feed
- 18% quarter-over-quarter growth in Instagram followers from website visitors
- 31% more page interactions on pages with the embedded feed
- Stronger connection between website and social presence leading to better brand engagement
“Overall, Juicer has helped improve user engagement and extend the reach of our campaigns by seamlessly linking our social content with our website,” Valentina summarizes.
User-Generated content benefits
FoxTown also benefits from authentic user content that appears in their feed. “Juicer helps us showcase our community’s passion and creativity by bringing real user-generated photos and posts onto our website. This authentic content makes our brand story more engaging and shows the real-world impact of our community.”
Instead of just showing their own posts, they get to display real customers using their products or engaging with their brand—right on their main website.
Their advice for other businesses
Valentina keeps it simple: “My advice would be to definitely give Juicer a try, especially if you want to make your website more engaging and highlight authentic user content.”
They emphasize how straightforward it was: “It’s simple to set up, easy to manage, and the impact is immediate—you’ll see increased visibility for your social channels and stronger interaction on your site.”
The key insight according to Valentina: “Having an integrated Instagram feed keeps the website fresh and dynamic without extra effort, while also strengthening the connection with your community.”
Why this approach works
FoxTown’s success comes down to solving a basic disconnect. Most businesses are creating good content on social media, but that content isn’t helping their website feel current or engaging.
By bringing their Instagram posts directly to their website, they turned existing content into a tool for keeping visitors engaged longer and converting them into social followers.
If your website feels static compared to your social media presence, Juicer can help bridge that gap. Bring your Instagram, TikTok, or multi-platform content directly to your site and let your existing content work harder for you.
