45Press is a digital agency that builds high-volume, deadline-driven websites for entertainment and government clients. Many of their projects, like album launches or campaign sites, are short-term, static builds. While fast to deliver, this approach made it impossible to display live social content without complex custom backends. Juicer helped them close that gap by making real-time social feeds easy to embed, maintain, and scale across hundreds of client sites.
The ‘static’ challenge
By 2015, 45Press had run into the same problem on multiple projects:
- Clients wanted real-time social content displayed on their sites.
- Static builds made it impossible to fetch API data directly.
- Custom backends would add time and ongoing maintenance—especially painful with tight entertainment release schedules.
- Every new API change (from Twitter/X, Facebook, Instagram, TikTok) risked breaking a custom solution.
They needed a reliable aggregator that would:
- Handle API complexity for them
- Work across hundreds of client sites
- Offer white-labeling so the feeds look like part of the agency’s product
- Give clients the ability to manage their own sources and moderation
The solution
45Press adopted Juicer in 2015. Since then, it has become their standard way to integrate social content into campaigns.
How they use it:
- Embeds for artist and government sites. Hashtag or account-based feeds are embedded directly, often with manual moderation enabled.
- REST API for custom builds. For higher-end projects, they integrate Juicer at the API level so the feed blends seamlessly into the site design.
- White-label dashboards. Clients can connect accounts, refresh feeds, and moderate content without developer support.
This flexibility means 45Press can keep their static-first approach, while still offering real-time social walls across hundreds of projects.
And…the results
Since implementing Juicer, 45Press has seen clear, measurable impact:
- Speed: A feed can be set up in minutes, cutting days of development work and making tight release deadlines achievable.
- Engagement: Sites with Juicer feeds have recorded a 14% increase in on-site engagement, with visitors spending longer exploring content.
- Growth: Social accounts featured in feeds saw consistent lifts, with follower counts increasing by 16% month over month during campaigns.
- Scalability: What started with a few projects has grown to over 1,000 sites where Juicer has been embedded or integrated.
Clients are noticing the difference too. They value being able to log in, refresh their feeds, and control moderation directly. That autonomy saves the agency support hours and keeps clients happy.
Could we build our own social service? Absolutely. But it would mean constant upkeep every time an API changes. Juicer makes that problem disappear. We can launch faster, our clients get control, and we don’t waste hours maintaining a feature that isn’t core to our business.
James
Founder of 45Press
Social feeds at scale
For 45Press, Juicer has become a default part of their workflow—powering hundreds of client projects while saving the agency development time and giving clients more control.
The combination of white-label branding, API flexibility, and reliability makes it a natural fit for agencies and CMS providers who want to offer social feeds at scale without building and maintaining the tech themselves.
👉 If you run a CMS or platform that serves schools, agencies, or niche industries, Juicer can be built directly into your product—unlocking distribution to thousands of end users through a single integration.
