There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable, thought provoking and/or newsworthy, and that won’t overwhelm you with text written more for the author than for you.
Here’s our five hand-picked selections from the week of April 12. Find something else interesting? Feel free to leave it in the comments.
Here’s How To Save Time on Your Social Media Marketing - Business 2 Community. A list of tools that will make your social media posting easier. A lot of this ground has been covered, but we found it useful, and it's a great starting point for any social media marketer.
When a Social Media Campaign Violates the Law - RetailDive. Good read for any brand that might get involved with a sponsored social media campaign. Explains the importance of disclosure.
Boring Brands Can Crush Social Media...And 5 Other Things You Can Learn From 3M - Forbes. Reasonably interesting look at a “boring” company’s success on Twitter. Makes the point that more content might be better than great content, and that a social team should have management's blessing to crank out what they need to.
Meet The Company Secretly Running All Your Favourite Social Media Accounts - Buzzfeed. A look at UK-based Social Chain and how the group pumps out its frequently viral content - often by swiping it from other sources, unattributed.
LinkedIn Raises Its Game In Social Media With Elevate, An App To Suggest And Share Stories - Techcrunch. An introduction to Elevate, which funnels content to your employees to share on their own LinkedIn networks. It might not be that useful to you (depending on your business), but it's worth a look.