If you are a healthcare professional you are very familiar with the Health Information Portability and Accountability Act, also known as HIPAA. For those that aren’t familiar with HIPAA, the legislation “provides data privacy and security provisions for safeguarding medical information.” Basically keeping the medical information of patients safe and secure.
Healthcare practices take HIPAA seriously and it sometimes is the reason some doctors or healthcare professionals shy away from healthcare social media marketing. The use of social media in healthcare can feel like a landmine because one slip up could cause a disaster for healthcare practices. But social media for healthcare professionals doesn’t have to be that way. There are many steps doctors can take to make sure their social media and healthcare communication is compliant with the HIPAA rules and regulations.
In this guide, we’ll break down the benefits of using social media in healthcare and how medical practices can succeed in their social media marketing while adhering to the rules of HIPAA.
While the challenges of social media in healthcare marketing strategies can be intimidating, it’s important to remember the advantages of leveraging social media as a modern healthcare practice. Social media marketing is beneficial for businesses from all industries, including healthcare, and medical practices should be taking advantage of social media’s vast reach, high levels of engagement, and easy sharing of information. Since the staggering importance of social media in healthcare can never be emphasized enough, here are just a few of the many benefits of healthcare social media marketing; here are just a few:
The possibility of violating the rules of HIPAA while using healthcare social media marketing is a credible threat. But luckily there are ways to approach healthcare social media marketing that ensures the safety of your patients’ information.
The 18 types of protected health information (PHI) should always be top-of-mind when posting on social networking sites. A quick list of these PHI examples are:
Here are some ways to prevent your practice from crossing the line and violating the rules of HIPAA on social media:
Healthcare practices shouldn’t abandon social media marketing in fear of accruing HIPAA violation penalties from their social media posts. Instead, there are ways to successfully use healthcare social media marketing in a way that protects the privacy of your patients on social media. Find the best way for your practice to begin a healthcare social media strategy that fits your needs and helps your business.