Instagram social listening
Hear what Instagram says about your brand
Every post that tags your account and every public post on your hashtags, in one stream you can moderate, publish or act on. Add Brand Listening and you get AI research reports with sentiment across Instagram and six other networks.
- Mentions and hashtag posts in one moderated stream
- AI-scored sentiment with a one-line reason per mention
- Refreshed daily, weekly, every 14 days or monthly
Brand Listening is in early access on paid plans. Mentions and hashtag sources are available today.
Mentions of Your Brand across Instagram
Last 7 days · 31 mentions
21 positive 7 neutral 3 negative
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Race day fuelled by @yourbrand. Best sponsor we've had.
Partner praising the brand's event sponsorship
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Stocking @yourbrand cold brew from Monday.
Retail partner announcing availability
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Two weeks and still no reply from @yourbrand about my order.
Customer complaint about delivery and support response
Trusted by 200,000+ brands and agencies
Mentions
Mentions of your brand across Instagram, caught as they happen.
Every post that tags your account: customer photos, partner shout-outs, press, complaints. A Mentions source collects them into a feed as they appear, and every one lands in your moderation queue first. Approve it and it can be on your website the same minute. Pro and Enterprise plans.
Moderation queue
1 new mentionRace day fuelled by @yourbrand. Best sponsor we've had.
Brand Listening
A research report, not just a stream.
Type a brand name or domain. Juicer resolves the official handles and the hashtags and terms worth searching on each network, Instagram included, runs the plan, scores every mention positive, neutral or negative with a one-line reason, splits owned from earned, and files it all into a permanent archive. Early access on paid plans.
Request early access →Your Brand
Refreshed today, 06:00 · weekly
- Mentions
- 74
- Positive
- 65%
- Earned
- 60
- Owned
- 14
Top mentions
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Best cold brew in the city, no contest. #yourbrand
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Your Brand's espresso blend is the best value roast I've found this year.
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Your Brand shipping took 9 days this time. Not ideal.
Competitors
Track competitors with the same report.
Add a competitor's brand and get its report next to yours: share of conversation, sentiment, where the talk happens. Refreshes run on the schedule you pick for each brand, daily to monthly, and only ever add to the archive.
Your Brand
Share of conversation
61%
Sentiment
66% positive · 9% negative
Rival Roasters
Share of conversation
39%
Sentiment
44% positive · 21% negative
Under the hood
What every mention carries
Sentiment with a reason
Positive, neutral or negative toward your brand, with a one-sentence explanation of why the mention is relevant, so the report reads like an analyst wrote it.
Owned vs earned
Posts from your own accounts are split from what other people say, so the report measures the conversation, not your own output.
A permanent archive
Platform search only surfaces recent posts. Juicer keeps every mention it has ever found, with likes, comments, shares and views, so a feature from months ago never ages out.
Scheduled refreshes
Daily, weekly, every 14 days or monthly per brand. Each refresh looks for new mentions and flags them as new.
Moderation before publication
Mentions and hashtag posts land in the queue first. Approve, hide, filter by keyword, or let AI moderation decide, then the approved ones show on your site.
Seven networks
Brand Listening plans its search across Instagram, Reddit, X, LinkedIn, Bluesky, TikTok and YouTube. On Instagram it follows your hashtags and handle, since Instagram offers no keyword search.
How it works
From brand name to report
Three steps, and the third one repeats itself on the schedule you choose.
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01
Add your brand
Type the brand name or domain. Juicer resolves it to the official handles on each network, the hashtags worth following and the search terms worth tracking, and shows you the plan.
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02
Run the research
Juicer searches every planned network, filters out noise with AI, scores sentiment and files each mention into the brand's archive with its engagement numbers.
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03
Read the report, keep it fresh
Open the report in the dashboard, then let the scheduled refresh add new mentions. Curate the good ones into a feed and they can show on your site the same day.
Questions
Frequently asked questions
What marketers ask before listening to Instagram with Juicer.
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What is the difference between a Mentions source and Brand Listening?
A Mentions source is a feed feature: it pulls the posts that tag your Instagram account into a feed you moderate and can embed. Brand Listening is a separate research workspace: it follows your hashtags and handle on Instagram and searches six other networks for your brand by name, scores sentiment and produces reports on a schedule. Many teams use both. -
Which plan do I need?
Mentions sources are on the Pro and Enterprise plans; hashtag sources on any paid plan. Brand Listening is in early access for paid-plan accounts. Request early access and we will switch it on. -
Do I need to connect my Instagram account?
For a Mentions source, yes: it reads the posts that tag your account through Instagram's API, which needs your account connected with read-only access. A Hashtag source needs an Instagram Business account linked to a Facebook Page, because that is how Instagram grants hashtag access. Brand Listening needs no Instagram connection. -
Why do hashtag posts show no username?
Instagram's hashtag API does not expose the poster's username or profile picture. Juicer shows the post, its media and engagement; the person stays anonymous, by Instagram's rules. -
Can I listen to private accounts?
No. Instagram exposes public content only, so listening covers public posts, the posts that tag you and your hashtags. -
What does a report contain?
The mentions found, each with platform, author where the platform exposes one, text, engagement counts, a positive, neutral or negative sentiment and a one-line relevance reason; an owned versus earned split; which platforms the conversation happens on; and what is new since the last refresh. -
How often is it refreshed?
You choose per brand: daily, weekly, every 14 days or monthly. You can also trigger a refresh by hand. Each run only adds to the archive; nothing found earlier is lost. -
Can I reply to mentions from Juicer?
Not yet. Today Brand Listening is for finding and understanding the conversation; each mention links to the original post so you can respond on Instagram. Replying from Juicer is on the roadmap. -
Can I put the best mentions on my website?
Yes. Approve them in a feed with Mentions or hashtag sources and the Instagram feed widget shows them on your site, with the same moderation and styling as any Juicer feed.
