There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
Here's five hand-picked selections from the week of July 20, 2015. Find something else interesting? Feel free to leave it in the comments.
What Brands Can Learn from Customer Conversations on Social Media - Social Times. Monitoring the conversation on social networks is a great way to get insights that help you build a better product or service. This is a great summary of how/why.
Using Social Media Without Jeopardizing Your Career - Harvard Business Review. Whether it's your brand "voice" or your own personal social account, there is plenty of sound advice in this piece. Well worth a read.
NASA’s Social Media Strategy Is Genius—And Kinda Maddening - Wired. Very interesting explanation of how complicated the "exclusivity" of NASA's Pluto photo was while it was posted only to Instagram. There are lessons here for brands, though, relating to social media as a source for news.
5 steps to social media-enriched conferences - Kansas City Business Journal. This article will help you think through the steps needed to make social an integral part of a conference or other event. Very detail oriented.
15 best digital marketing stats from this week - Ecoconsultancy Blog. A number of surprising, data-driven facts here relating to all things social. Many are presented in simple-to-follow infograph form.