There’s a lot of useless crap out there about digital marketing. Each week, Juicer wades through it to get you five links that are actionable and/or thought provoking, and that won’t overwhelm you with text written more for the author than for you.
Here's five hand-picked selections from the week of July 12, 2015. Find something else interesting? Feel free to leave it in the comments.
My 5 Must Haves for Social Media Management - LinkedIn page of Karen Hollenbach. If you're streaming your own brand's content to your Juicer feed and want to do more in the social space, you might consider hiring someone dedicated to this role. This is a nice outline of what you should expect from a social media manager.
6 Ways Nonprofits Fail At Promoting Events With Social Media - Business 2 Community. This is actually useful for any type of business, nonprofit or not. A few very important things to consider in here that we learned a lot from. It doesn't cover just promoting the event, but also covering it as it happens.
Why growth hacking is failing most of us - VentureBeat. This is an essential read. Covers how the exclusive use of social media as a marketing tool for "growth hacking" a startup has worked more for a handful of exceptional companies in recent years than the average small business. Well written and reported.
Survey: Facebook, Twitter Gaining As Important News Sources - Marketing Land. Some interesting statistics here about these popular social media platforms becoming more common sources of news.
Why did people attack Amazon's #PrimeDay? - Ecoconsultancy Blog. A nice look at how things got out-of-hand quickly for Amazon's Prime Day event with plenty of snarking on social media.